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Organization
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INDONESIA BUSINESS
COALITION FOR WOMEN EMPOWERMENT (IBCWE)
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Job Title
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Public Relation Officer
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Supervisor
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Deputy Executive
Director (DED)
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Working Location
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Jakarta
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Working Scope
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National
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Background
One of the
Sustainable Development Goals is sustainable development, and the private
sector has a critical role in this The private sector plays a critical role in
the realisation of gender equality in the Sustainable Development Goals especially
through goals five (gender
equality) and eight (decent work
and economic growth). Corporate sustainability – defined as ‘the delivery of long-term value in economic,
social and environmental terms’ – is the most important contribution that
business can provide to sustainable development.
Leading
businesses have significant power to effect change and influence society
towards gender equality. The workplace benefits of gender equality include:
increased staff motivation; better talent management; higher productivity and
performance; and improved reputation. Studies show that companies with more
equal representation of female and male board members outperform those with
fewer women board members on return on invested capital by 26%. Yet, only 9% of
directors on global corporate boards are women, and only 4% of Fortune 500
companies have a female CEO.
Business,
along with other actors, has a key role to play in advancing gender equality
across the workplace, marketplace and community.
Why Indonesia?
Indonesia is a member
of the G-20 major economies and has the largest economy in Southeast Asia.
Approximately 52% of the population lives in rural areas. Although challenges
remain in terms of efficiency and outreach, over the years, Indonesia has
improved some key areas related to gender inequality, such as health and
education, opportunities, voice and agency, and stipulating the necessary
legislation for gender mainstreaming.
According to World
Bank’ data, female labour force participation in the formal market was 49% in
2015, while male participation reached 83%. Although Indonesia has achieved
good economic growth (averaged 5.35% from 2000 until 2016), to maintain this
growth and support citizens to enjoy access to health care, education and
employment opportunities, leading economically empowered lives, Indonesia must
increase workforce participation.
About
our organization
In
2016, eight prominent companies in Indonesia formed the Indonesia Business Coalition for Women Empowerment
(IBCWE) was established with
the support of the Australian Government, through the Investing in Women
program (https://www.investinginwomen. asia), a multi-country initiative within four countries,
Myanmar, Indonesia, Philippines and Vietnam.
IBCWE is a not-for-profit organisation aiming
to bring together leading private sector companies across Indonesia to commit
to and advance Workplace Gender Equality (WGE) within their organisations and
across the community. The founding members are: (1) Sintesa Group; (2) PT Gajah Tunggal, Tbk;
(3) PT Bank Tabungan Pensiun Nasional -
BTPN; (4) PT Pan Brothers, Tbk; (5) PT Accenture; (6) PT Adis Dimension
Sportswear; (7) PT Mitra Adi Perkasa, Tbk; (8) PT Unilever, Tbk.
IBCWE provides customised
advice and support to companies seeking to improve WGE and benefit from the
positive impacts to their businesses. The Business Coalition is a voice for
gender equality in the workplace, leading the way in their own businesses and
acting as important advocates for women’s economic empowerment.
Please
visit our website for more detail: www.ibcwe.id
About the position
The
Public Relations (PR) Officer will
be responsible for building personal relationships and using all forms of media
and communication increase the
strength of IBCWE’s partnerships, build the positive reputation of the
organisation and ensure effective communication with stakeholders, media
and the public.
IBCWE
is a business coalition of Indonesia’s top companies working to promote gender
equality in the workplace and contribute to women economic empowerment. The PR
Officer will be an integral member of the IBCWE team and will work to help
IBCWE achieve these goals.
This
will include developing strong relationships with IBCWE members and providing
PR support that adds value to their businesses and elevates women’s empowerment
issues. It will also include developing relationships with employer
associations and public interest groups, the media and other key stakeholders,
writing media releases and responding to media inquiries and advising on
communicating with the public on issues of workplace gender equality and
women’s empowerment.
JOB ILLUSTRATION
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1. Implement
public
relations and campaign strategies to support business coalition priorities
and the organisation’s business plan.
2.
Develop and implement a media action plan
to establish and maintain relationships with media at national level, in
order to promote the work of the coalition.
3.
Work closely with the program department
and partners; translate technical information into targeted communication
messages and work closely with member company’s communications teams to
target distribution of these messages.
4.
Respond to requests for information releases
or press conference from the media by designating a spokesperson or source of
information.
5.
Establish and maintain relationships with members,
community, employee, and public interest groups.
6.
Writing press releases and other media
communications to promote the work of the organization.
7.
Assist member’s representatives in
effective communication with the public and their employees.
8.
Build strategies that influence public
opinion about women’s workplace equality and promotes IBCWE products, ideas,
and services.
9.
Write and edit organizational publications,
including employee newsletters or reports, for internal and external
audiences.
10.
Confer with managers to identify trends and
group interests and providing advice on business decisions.
11.
Work closely with the Communications
Officer to ensure high quality, regular content for IBCWE’s website and social
media.
12. Any
other assignment that related to Public Relations assignments, with
prior discussion with the staff.
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JOB QUALIFICATION
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Requirements
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To be successful in this role, it would be advantageous
to have a deep understanding of gender equality and marketing. You will also
need excellent written and verbal communication skills. Previous experience
in handling a press conference is also an advantage.
§ At least Bachelor degree
majoring in communication, journalism, PR, marketing or related field.
§ Minimum 5 years experience in communication, campaign and marketing
§ Experience handling a press conference.
§ Excellent written and verbal communication skills.
§ Ability to pitch to media.
§ An ability to work on big strategy plans as well as day-to-day
tasks.
§ Ability to think both creatively and strategically.
§ Ability to run PR campaigns that deliver measurable results
and meet objectives.
§ Deadline-oriented, inquisitive, with great follow-up and
reporting skills.
§ Creativity in securing coverage and buzz with traditional
outlets.
§ Understanding of social media and experience working with
bloggers.
§ Project and budget management skills.
§ Responds well under pressure with strict time limit.
§ Good command in Bahasa Indonesia and English
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Terms
of offer
IBCWE is an equal
opportunity employer and offers a collegial and gender-sensitive working
environment. This is a NATIONAL POSITION and will be for an initial period of 1 (one) year, renewable with subject to assessment of performance, continued
relevance of the position and availability of resources.
How
to apply
Applications for the
position must include:
A cover letter
illustrating your suitability for the position against the listed requirements
and salary expectations
Detail
curriculum vitae, including names and addresses of three referees, including
telephone, fax numbers and email addresses.
All
correspondence should be addressed to Indonesia
Business Coalition for Women Empowerment via email: ibcwe.recruitment@gmail.com and
should indicate “Application for IBCWE Public
Relation Officer” on the application letter and email subject.
Applications
will be considered until April 15, 2020 or until a suitable candidate is identified
and selected. Please note that only
short-listed applicants meeting the above requirements will be contacted.

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