Program Overview
According
to the Indonesia’s Ministry of Environment and Forestry, Indonesia
emitted approximately 800 million-1,1 billion metric tons of carbon
dioxide equivalent (Mt CO2eq) emissions due to huge forests and land
fires in 2015. These fires are largely caused by extensive peat soil
drainage and excessive peat conversion to other land uses, mainly to
palm oil plantations. Peatland in Indonesia is a unique ecosystem with
high biodiversity and economic value. Peatland has various functions
including hydrological functions or water storage and management, carbon
storage function that relate with climate change mitigation, and
biodiversity conservation function. However, peatland is a vulnerable to
degradation, subsidence, and fire, particularly when peatland is being
drained. For example, Indonesian National Determined Contribution (NDC)
document shows that major part of Indonesia’s greenhouse gas emission
comes from land use and land cover change (LULCC) and peat fires.
Massive forest and peat fires in 2015 contribute to country and public
loss of approximately IDR 221 trillion.
In response to the devastating forest and land fires of
2015, President Joko Widodo established the Peat Restoration Agency (BRG)
through Presidential Regulation No. 1/2016 in order to coordinate and
accelerate the recovery of peatlands by restoring 2 million hectares of it by
2020. This work entails, for example,
mapping fire-prone provinces, raising peatland water tables, revegetating
degraded peatland, creating alternative livelihoods for local communities, and
investigating alternative crops for peatland.
The initiative to establish an independent monitoring
platform for peatland restoration stems from shared concerns about government
performance and the fulfillment of government pledges or commitments related to
the restoration of peatland ecosystems. Restoration activities should also
involve civil society and the private sector. It is therefore necessary to have
an inclusive and accountable joint platform whereby the public can monitor the
performance of the government and where the parties can work together in
restoring peatlands.
WRI Indonesia participates in an independent
monitoring initiative called Pantau Gambut (PG), an online platform that
provides knowledge and learning about peatland to enable a meaningful public
participation in peatland restoration. The objective of the platform is to
monitor the restoration commitments from both public and private sector in
achieving the restoration targets. This platform provides the factual portray
of the progress of peatland restoration and protection programs in Indonesia
which visualize several key themes such as: forest fire on peat, restoration
infrastructures and the implementation of moratorium on peatland opening. In
doing so, online communications through social media channels play critical
role in translating Pantau Gambut findings/research in a format that is
understood by laymen.
Therefore, WRI Indonesia requires a Social
Media Consultant to support Pantau Gambut to plan, develop and monitor social
media campaign strategy and contents to
increase brand awareness and user acquisition. This candidate should have
in-depth knowledge of various social media platforms, best practices, and
website analytics. Have an excellent understanding of digital marketing,
content generation and communications concepts, a highly creative person with
excellent analytical abilities and have an outstanding communication and
interpersonal skills. Consultant
will report directly to PG Media Research and Campaign Lead.
Job Responsibilities
·
Plan and manage all aspects of our
Pantau Gambut social media channels communications works including, Instagram,
Facebook, Twitter, YouTube, email, campaign ads, display campaigns and future
digital channels.
·
Prepare accurate reports on Pantau
Gambut social media campaign’s overall performance.
·
Coordinate with illustrators and
digital media agency to improve social media campaign results and report to
Media Research and Campaign Lead
·
Identify the latest trends and
technologies affecting our industry.
·
Evaluate important metrics that
affect our social media traffic, email performance and target audience.
·
Work with the team to brainstorm new
and innovative growth strategies.
Deliverables
1.
2
(two) biweekly editorial plan per month
2. Execution on biweekly editorial plan
to Pantau Gambut social media channels in timely manner
3. Monthly report on social media
channels performance
4.
Quarterly
report on latest trends and digital technologies related and/or affecting our
industry/issues
Job
Qualifications
Required qualification:
·
2-3 years of experience as
a Social Media Specialist or similar role
·
Experienced in using social
media for brand awareness and engagement
·
Highly skilled in online
/ social media communications.
· Ability to work in a fast-paced environment
·
Digital savvy with a
passion for the digital landscape and knowledge of how platforms work, with
experience in social listening and data analytics
·
Good understanding of
social media KPIs
·
Comfortable with using
Adobe Photoshop and Illustrator
·
Agile and able to adapt
quickly
·
Great interpersonal,
presentation and communication skills
·
Accustomed to critical
thinking, being a team player, also have problem-solving skills
Preferred qualification:
·
Expertise in area of:
Social Conditioning/ KOL Management & Copywriting
· Good interest and
familiarity with Indonesia’s forest and peatland issues
Period of Work
The
duration of the service is 10 months from 1 March 2020 to 31 January 2020. A
detailed work plan will be discussed with Pantau Gambut team following signing
of the engagement contract. There is a possibility of extension, subject to
individual performance, project needs, and budget availability.
Final candidates might be required to
take a writing test and to produce two writing samples when needed.
Consultant rate: Consultant rate
is commensurate with experience and skills.
Qualified applicants should apply online through WRI career
portal https://jobs.jobvite.com/wri/ job/oEIgcfwy in order to be formally considered.
Application close: 1700 (Jakarta Time), 28
February 2020. We
will close the advert earlier when best candidates are identified at earlier
dates.
WRI Overview
World
Resources Institute (WRI) is an independent, nonprofit global research organization
that turns big ideas into action at the nexus of environment, economic
opportunity and human well-being. We are working to address seven critical
challenges that the world must overcome this decade in order to secure a
sustainable future for people and the planet: climate change, energy, food,
forests, water, sustainable cities, and the ocean. We are passionate. We value our
diversity of interests, skills and backgrounds. We have a flexible work
environment. And we share a common goal to catalyze change that will improve
the lives of people. Our shared ideals are at the core of our approach. They
include: integrity, innovation, urgency, independence and respect. The
foundation of our work is delivering high-quality research, data, maps and
analysis to solve the world’s greatest environment and international
development challenges, and improve people’s lives. We work with leaders in government,
business and civil society to drive ambitious action and create change on the
ground. Equally important, we bring together partners to develop breakthrough
ideas and scale-up solutions for far-reaching, enduring impact.
We have been growing rapidly: our staff has doubled in size over
the past 5 years and our operating budget is now $100 million. Founded in 1982,
WRI has a global staff of 800+ people with work spanning 60 countries. We have
offices in Africa, Brazil, China, Euro pe, India, Indonesia, Mexico a nd the United States as well as a growing presence in other countries and
regions.
WRI is committed to advancing gender and social equity for human
well-being in our mission and applies this principle to our organizational and
programmatic practices.
WRI Indonesia is national entity (Yayasan) associated with the World Resources
Institute (WRI), a global environmental research organization that turns big
ideas into action at the nexus of environment, economic opportunity, and human
well-being. WRI work with various stakeholders in the natural resources sector
to support policy and management that are both profitable and sustainable. WRI
work with leaders in more than 50 countries for more than 30 years, with
offices in Brazil, China, Europe, India, Indonesia, Mexico, and the United
States.
Launched in early 2014, WRI Indonesia builds on WRI’s 10-year
history in the country and strengthens our impact on the ground. In the
short-to-medium term, WRI Indonesia aims to expand its presence and portfolio
to include projects in the climate, energy, as well as city and transportation
programs.
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