UNICEF Indonesia welcomes applications from qualified candidates for the terms of reference below.
Interested applicants should submit electronically their complete curriculum vitae, updated P11
form accompanied by copy of advanced university degree and/or any other relevant university
(Please quote the reference number for which you are applying for in the subject line:
VR-14-045 National Consultant: Digital Fundraiser
Closing date: 21 September 2014
UNICEF is committed to diversity and inclusion within its workforce, and encourages
qualified female and male candidates from all national, religious and ethnic backgrounds,
including persons living with disabilities, to apply to become a part of our organization.
VACANCY REFERENCE: 14-045
Title: National Consultant: Digital Fundraiser
Type of Contract: SSA (Special Service Agreement)
Duty Station: Jakarta
Contract Duration: 01 October 2014 – 30 August 2015
Please indicate the total expected lump sum fees. Application without proposed fee may not be
considered.
BACKGROUND:
UNICEF has been working in Indonesia for more than 60 years towards ensuring the rights and
wellbeing of children in Indonesia. We focus on social programmes such as health and nutrition, water
and sanitation, education, child protection and fighting HIV/AIDS.
Private Sector Fundraising is one of the major sources of funds for UNICEF. A majority of these funds are
contributed by individual donors recruited via different techniques. Now, with an aim to diversify its
channels of fundraising and increasing private sector’s contribution to overall annual budget of
Indonesia Country Office, UNICEF is looking to recruit individual donors via digital techniques including
SEM (Search Engine Marketing), SEO (Search Engine Optimization), Social Media Marketing, email
marketing and SMS amongst others. UNICEF also plans to use some of these techniques for donor
retention and cultivation campaigns so as to maximize funds for achieving results for children.
WORK ASSSIGNMENT
Under the supervision of Private Sector Fundraising Officer (Individual Donors), the consultant would
be responsible for the following:
1. In consultation with the supervisor, specialists in Regional Office/headquarters and digital
communications colleague in Indonesia country office, contribute to the development of effective
digital donor acquisition, retention and upgrade plans.
2. Undertake the implementation of digital fundraising plans (Web and SMS) on a day to day basis,
in a timely and efficient manner. This includes continuous monitoring and devising ways to
improve performance.
3. Organize and make arrangements with agencies/contractors, suppliers and relevant personnel
within or outside the office to develop and implement digital activities i.e. SEM/SEO, email
marketing, analytics, social media marketing, microsite and webpages (landing pages)
improvements, and SMS fundraising, for acquisition, retention and upgrade campaigns.
4. Assist in roll-out of digital fundraising campaigns (Web and SMS) during Emergencies identified
by the office for raising funds.
5. Work with other colleagues in the Private Fundraising team to integrate digital with other
channels of fundraising.
6. Prepare data, information, reports and presentations on content, response, income and return of
investment for various digital fundraising campaigns.
EXPECTED OUTPUT
Detail deliverables are as follows:
Deliverables Expected date/day
The draft digital fundraising plan with
week/month wise campaign details is developed
and submitted to supervisor for approval: 31 Oct 2014
The digital fundraising plans are finalised and
preparations made for testing initial fundraising
campaigns: 30 Nov 2014
The initial tests are implemented and the
campaigns are closely monitored for tweaking and
changes needed: 31 Dec 2014
Test results are analysed and monitored on weekly
basis, and next set of campaigns are implemented
leading to recruitment of donors as per agreed
targets.
1 Jan 2015 onwards on monthly basis
- Weekly and Monthly reports on donors recruited
are generated and analysed
- Campaign ROIs are monitored regularly
1 Jan 2015 onwards on monthly basis
- Donors records are maintained and protected
- Relationships with external vendors are managed
efficiently leading to delivery of agreed targets.
1 Jan 2015 onwards on monthly basis
IDEAL PROFILE OF THE CONSULTANT:
• University degree in related field.
• At least 3 years of relevant professional experience in the field of digital marketing.
• Experience in the use of tools such as content management, email broadcasting and analytics.
• Background in digital fundraising in the non-profit sector would be an advantage.
• Proficiency in Bahasa Indonesia & English would be required.
UNICEF IS A SMOKE–FREE ENVIRONMENT
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