EXPRESSION OF INTEREST – Jakarta, Indonesia
Context of the REDD+ initiative:
Indonesia is the third largest emitter of carbon dioxide (CO2) and the world’s largest emitter from agriculture, forestry and other land use. Over the past five years, Indonesia’s annual deforestation rate has averaged around 1 million hectares, which contributes to an estimated 87 percent of Indonesia’s annual emissions. In response to this situation, in 2009, President Susilo Bambang Yudhoyono, made avoluntary commitment to the world to reduce emissions as much as 26 percent under a business-as-usual scenario or up to 41 percent with international support by 2020.
According to the Second National Communication from Indonesia to the UNFCCC, Indonesia is expected to emit around 2.9 million metric tons (gigatons) by 2020 under the business-as-usual scenario. A commitment to reduce that amount by 26 percent would mean a reduction of 0.8 gigatons, while 41 percent would amount to a reduction of 1.2 gigatons. A reduction from an expected 2.9 to 1.7 gigatons by 2020 is a challenging commitment for a country aiming to maintain its 7 percent annual growth rate. Nevertheless, this commitment has been translated into a comprehensive National Action Plan known as RAN-GRK (PP 61/2011).
The National Action Plan for the Reduction of Green-house Gas Emissions (RAN-GRK) estimates that 87 percent of the emission-reduction target - approximately 1 gigaton - relates directly to the forestry and peat land sectors and, to address this, the government has adopted an incentive mechanism to improve management of the country’s vast forest resources while supporting climate-change mitigation. This mechanism, known as REDD+ (Reducing Emissions from Deforestation and Forest Degradation), has five primary objectives: (a) reduction of deforestation; (b) reduction of forest degradation; (c) conservation of carbon stocks; (d) sustainable forest management; and (e) enhancing carbon stocks.
Indonesia’s persistence, which is supported by the Government of Norway since the signing of Letter of Intent (LoI) on 26 May 2010, is reflected since the preparation of REDD+ mechanism operationalization by REDD+ Task Force in 2010-2013 until REDD+ Agency finally established in December 2013, to become the institution’s platform as well as becoming a component to further coordinate actions outside the business-as-usual approach to reduce deforestation and emission.
Soon, the REDD+ implementation will enter its 2nd phase. Institutional development will be run at the national level in parallel with the program implementation in 11 pilot Provinces across Indonesia, including Aceh, West Sumatera, Riau, Jambi, South Sumatera, Central Kalimantan, East Kalimantan, West Kalimantan, Central Sulawesi, Papua and West Papua. Besides materializing the action plans and program applications at the province, region and community level – supported by an established working system and tools, within this 3-year phase the REDD+ Agency is also aiming at transformation, expansion and program replication.
Context of this ToR:
REDD+ Agency is responsible in carrying out all efforts to help reducing 26%-41% of total national emission as declared by the President in 2009. As an entity, REDD+ Agency needs to shape its presence and reputation to create a sustainable environment to land its strategies, to implement its works, to win public trust and to accomplish its mission. With the note that REDD+ Agency works across multiple stakeholders at different level, serving different interest and must take different approaches to each of its audience group. Comes with the consequence, the REDD+ Agency must encounter partners, civil society organization, private sectors, the press, policy makers, other government agencies, common people as well as the international community.
A well-developed public campaign and communications strategy is essential to establish mutual understanding between the agency and its public, to work towards the objectives. Equally important, the REDD+ Agency must also set a solid communications with its own internal public / program supporters who are spread across the archipelago and work for a long term service under the Agency’s national commitment.
A well selected and reputable public campaign team is required to put together an effective public campaign and communications strategy and be the enabler of an appropriate public campaign implementation.
Objectives of Assignment:
1. Develop and establish a grand strategy of REDD+ Agency public campaign and communications in 2015
2. Implement action plans within the proposed strategy
3. Provide support to the whole REDD+ Agency team pertinent to possible issues emerge
The candidate is expected to travel within the province of Jakarta and 11 pilot Provinces across Indonesia, including Aceh, West Sumatera, Riau, Jambi, South Sumatera, Central Kalimantan, East Kalimantan, West Kalimantan, Central Sulawesi, Papua and West Papua if it is deemed necessary. Duration of each travel is three days.
I. SCOPE OF WORK, RESPONSIBILITIES AND DESCRIPTION
OF THE PROPOSED ANALYTICAL WORK
Scope of work:
- Develop and establish a strategy of REDD+ Agency public campaign and communications in 2015
- Complete stakeholders mapping and analysis
- Message structuring and development of communications guideline
- Communications material and collaterals development (print, multimedia, web-base)
- Stakeholders communications and outreach (donors, CSO, business association, association of profession, experts, central and regional government, policy makers, the press, public at large)
- Media relationships (media events, media visit, press materials, interview opportunities, story pitch, media workshop)
- Organization thought-leadership (speaking opportunity, piece writing, policy brief)
- News bureau (media monitoring, distribution of gathered news, report and analysis, response to media queries)
I. REQUIREMENTS FOR EXPERIENCE AND QUALIFICATIONS
I. Academic Qualifications:
· Master degree, preferably in communications; public relations; international relations; politic; media study; social study; public policy; environment study
· Minimum of 5 (five) years as professional communication expert / consultant in the field of public affairs, advocacy campaign, government relations, issues management
· Vast network with stakeholders and the media within the aforementioned 11 provinces
· Ability to produce (bilingual) written material, targeting a wide-range of stakeholders
III. Language Requirements:
Fluent in English and Bahasa Indonesia
· Demonstrates integrity by modelling the UN's values and ethical standards;
· Promotes the vision, mission, and strategic goals of the organization;
· Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability; and
· Treats all people fairly without favouritism.
· Knowledge Management and Learning:
· Promotes knowledge management in UNDP and a learning environment in the office through leadership and personal example; and
· Actively works towards continuing personal learning and development in one or more practice Areas, acts on learning plan and applies newly acquired skills.
· Development and Operational Effectiveness:
· Ability to conceptualise issues and analyse data;
· Ability to coordinate the work of others;
· Ability to implement new systems (business side), and affect staff behavioural/attitudinal change;
· Good knowledge of Results Management Guide and Toolkit; and
· Ability to demonstrate good knowledge on Climate Change and/or REDD+ issues.
· Management and Leadership:
· Builds strong relationships with clients, focuses on impact and result for the client and responds positively to feedback;
· Consistently approaches work with energy and a positive, constructive attitude;
· Demonstrates openness to change and ability to manage complexities;
· Leads teams effectively and shows mentoring as well as conflict resolution skills; and
· Demonstrates strong oral and written communication skills.
· In addition to the scope and output stated above, the incumbent will be required to undertake other ad hoc tasks that may arise during the contract period. These tasks should not impede on the incumbent’s ability to meet contractual obligations/deliverables.
· All materials and other intellectual property produced while working under contract including, but not limited to, documents, presentations, white papers, photographs and other media, will remain the property of the REDD+ Taskforce and are required to be submitted to WG Coordinator for archiving.
· This assignment will require extensive communications with stakeholders from different locations and in different circumstances and, with this in mind, it may be necessary to accommodate some irregular working hours.
I. EXPECTED RESULTS
- 1 (one) blue print strategy of REDD+ Agency public campaign and communications for 2015
- 1 (one) complete communications guideline
- Ready to print communication material for public education / outreach purpose
- Series of white paper / policy brief (according to necessity)
- Ongoing media relations, to support BP REDD+ programs in 11 Provinces and surrounding REDD+ / public agenda; through different approaches (media visit, media interviews, media trip / invitation to site, media workshop, media conference, media release issuance, story writing and pitch, opinion piece, etc.)
- BP REDD+ public speaking opportunity in relevant speaking platforms (university, business association, etc.)
- Regular media monitoring and internal news dissemination