Terms of Reference (ToR)
Title
Duration of Contract : 15 days
Working Period : September – October 2016
Background
Act No. 5 Year 2014 on the Civil Service is a key driver to
promote reforms on how the civil service is managed. The Law has established
the Civil Service Commission (Komisi Aparatur Sipil Negara/KASN) to ensure the
implementation of merit principles in all phases of human resource management
of the civil service, especially in the recruitment and placement of
approximately 12,000 senior executive staff (JPT) in all government
institutions, and to supervise the implementation of the codes of ethics and
conduct.
As a recently established agency, KASN is in need of support to build
its institutional capacity, particularly its communication capacity.
Communications play a crucial role for influencing governance relationship,
connecting KASN with the civil servants and related stakeholders, and
increasing citizen’s awareness and participation to oversee the civil service
code of conduct. Currently, KASN has four main platforms for their public
outreach: website, twitter, Facebook and YouTube, while they are also utilizing
their offline communication through socialization or other public outreach
events. KASN has reached 599 followers on Twitter and 1,373 likes on Facebook.
However, KASN faces some obstacles in maximizing and integrating the online
& offline communication platform.
In this regard, USAID CEGAH plans to engage an Indonesian
expert to assess the effectiveness of KASN’s current communication programs and
platforms (including priorities, target audience(s), messages, types of media
platforms). It includes determining whether the current communication
strategies are aligned with the agency’s goal and objectives and developing
specific recommendations to their communication practices.
Objective
1.
Assess current KASN communication strategy
2.
Provide recommendation to improve KASN public
outreach
Activities
·
Five (5
days for)
1.
Assess current KASN outreach capacities, practices,
strategies, products and infrastructures, including determined core
vulnerabilities in current communication practice
2.
Provide recommendation for KASN long-term
communications strategy, system and structure
·
Ten (10
days for)
3.
Based on the recommendation on long-term
communications strategy, assist KASN to develop detailed communication action
plan, which at least include several issues:
a.
Branding
b.
Website
c.
Social media
d.
Printed publications
e.
Public speaking
f.
Public outreach events
g.
Engagement with journalists & media (press
releases, articles, etc.)
h.
Organizational structure of KASN communication
team
4.
Recommend a detailed follow-up program plan and
write TOR on USAID CEGAH assistance for KASN’s public outreach in 2016 and 2017
5.
Present recommendation to KASN
Deliverables
1.
Assessment report of current outreach strategy
of KASN
2.
Recommendation on long-term communications
strategy, system and structure
3.
Detailed communication action plan & program
4.
TOR for USAID CEGAH follow-up program for KASN’s
public outreach
5.
Final presentation & report
Qualifications
1.
Hold Master degree in communication or related
area of study
2.
Has at least 5 years of experiences working in
relevant areas (communication, public speaking, , marketing, media, or related
fields), experiences in assisting government’s communication are preferred.
3.
Has experience in conducting communication
assessment or audit
4.
Demonstrated communication skills
5.
Has experienced working on Indonesia’s civil
service or administrative reforms issues
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