Terms of Reference (ToR)
Title : Communication Expert
Duration of Contract : 15 days
Working Period : September – October 2016
Background
Act
No. 5 Year 2014 on the Civil Service is a key driver to promote reforms
on how the civil service is managed. The Law has established the Civil
Service Commission (Komisi Aparatur Sipil Negara/KASN) to ensure the
implementation of merit principles in all phases of human resource
management of the civil service, especially in the recruitment and
placement of approximately 12,000 senior executive staff (JPT) in all
government institutions, and to supervise the implementation of the
codes of ethics and conduct.
As
a recently established agency, KASN is in need of support to build its
institutional capacity, particularly its communication capacity.
Communications play a crucial role for influencing governance
relationship, connecting KASN with the civil servants and related
stakeholders, and increasing citizen’s awareness and participation to
oversee the civil service code of conduct. Currently, KASN has four main
platforms for their public outreach: website, twitter, Facebook and
YouTube, while they are also utilizing their offline communication
through socialization or other public outreach events. KASN has reached
599 followers on Twitter and 1,373 likes on Facebook. However, KASN
faces some obstacles in maximizing and integrating the online &
offline communication platform.
In
this regard, USAID CEGAH plans to engage an Indonesian expert to assess
the effectiveness of KASN’s current communication programs and
platforms (including priorities, target audience(s), messages, types of
media platforms). It includes determining whether the current
communication strategies are aligned with the agency’s goal and
objectives and developing specific recommendations to their
communication practices.
Objective
1. Assess current KASN communication strategy
2. Provide recommendation to improve KASN public outreach
Activities
· Five (5 days for)
1. Assess
current KASN outreach capacities, practices, strategies, products and
infrastructures, including determined core vulnerabilities in current
communication practice
2. Provide recommendation for KASN long-term communications strategy, system and structure
· Ten (10 days for)
3. Based
on the recommendation on long-term communications strategy, assist KASN
to develop detailed communication action plan, which at least include
several issues:
a. Branding
b. Website
c. Social media
d. Printed publications
e. Public speaking
f. Public outreach events
g. Engagement with journalists & media (press releases, articles, etc.)
h. Organizational structure of KASN communication team
4. Recommend a detailed follow-up program plan and write TOR on USAID CEGAH assistance for KASN’s public outreach in 2016 and 2017
5. Present recommendation to KASN
Deliverables
1. Assessment report of current outreach strategy of KASN
2. Recommendation on long-term communications strategy, system and structure
3. Detailed communication action plan & program
4. TOR for USAID CEGAH follow-up program for KASN’s public outreach
5. Final presentation & report
Qualifications
1. Hold Master degree in communication or related area of study
2. Has
at least 5 years of experiences working in relevant areas
(communication, public speaking, , marketing, media, or related fields),
experiences in assisting government’s communication are preferred.
3. Has experience in conducting communication assessment or audit
4. Demonstrated communication skills
5. Has experienced working on Indonesia’s civil service or administrative reforms issues
Please send CV, application letter and sample of website/application developed to info@msi-cegah.com before 4:00pm Jakarta time on Saturday, September 17, 2016
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