Launched in 2005, the Microentrepreneur Awards program is a signature
initiative of one of Commercial Bank aimed at raising awareness about the
importance of micro-entrepreneurship and microfinance in supporting the
financial inclusion and economic empowerment of low-income individuals. The
awards also aims to highlight the important role micro-entrepreneurs play and
contribute in their local economies; catalyze innovations among microfinance
institutions (MFIs) that will lead to an increase in their outreach and their
micro-entrepreneur portfolios; and to leverage awareness of policy makers
within the government of Indonesia towards enabling a supportive environment
for micro-entrepreneurs through a conducive set of regulations.
Part of the program work plan to carry out the Microentrepreneur
Awards successfully is by developing a communication and outreach strategy. This
communication and outreach strategy includes a social media strategy, which is
viewed as one of the important aspect of the communication strategy. The
program team has determined that it would be necessary to enlist an individual social media consultant to
further accelerate the progress of this award communication and outreach
activities. The consultant will be responsible for the development of a
strategic and creative digital campaign plan, buzzer management, and live
reports of the program’s award ceremony.
The assignment will start in November 2016 up to April 2017 (6 months
period).
SCOPE OF WORK
Reporting directly to the Program Coordinator, the consultant’s scope
of work includes as the following:
Development of a Strategic
and Creative Digital Campaign Plan
·
Review existing social media platforms to
determine and prioritize which platforms to put more focus on based on the
program’s characteristics.
·
Create a strategic and creative digital campaign
plan.
·
Create a comprehensive social media management scheduling
system based on the produced digital campaign plan.
·
Provide advisory on overall communications
strategy.
Buzzer Management
·
Provide expertise on effective keyword selection
and other related buzzing strategies to accelerate outreach.
·
Provide organic (human managed) buzzing service
to raise online presence of selected keywords.
·
Scout relevant endorsers for additional and
separate buzzing services.
·
Contact, deal, copy write, monitor, and report
on buzzing service by endorsers.
Live Reports of the
Program’s Award Ceremony
·
Develop live content on the program’s award
ceremony.
·
Broadcast and report the program’s award
ceremony live on social media networks.
SELECTION CRITERIA
·
Minimum of 5 years on relevant and professional
experience including extensive knowledge of and experience in social media
management and online buzzing services;
·
Background in information and technology, public
relations, or media institutions is strongly preferred;
·
Knowledge of micro-entrepreneurship and
microfinance issues is preferred;
·
Proven extensive experience in producing and/or
managing digital campaigns;
·
Multidisciplinary skills and the ability to
communicate effectively;
·
Ability to work both independently and as part
of a team;
·
Have ability and willingness to work with
limited supervision;
·
Experience working in a multinational
environment is preferred;
·
Strong working knowledge of social media
platforms and applications.
CONFIDENTIALITY
All data and information received from MCI for the purpose of this
assignment are to be treated confidentially and are only to be used in
connection with the execution of these Terms of Reference. All intellectual
property rights arising from the execution of these Terms of Reference are
assigned to MCI. The contents of written materials obtained and used in this
assignment may not be disclosed to any third parties without the expressed
advance written authorization of MCI.
The position will be based in Jakarta.
Please send your application and CV to procurement@id.mercycorps.org
before 26 October 2016.
Thank you.
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