Communication and Media Campaign Consultant – SETAPAK II Program
Background
The
Asia Foundation through SETAPAK II program, works to improve forest and
land use governance in Indonesia. Supported by United Kingdom Climate
Change Unit (UKCCU), SETAPAK II program aims to reduce deforestation and
degradation rate by promoting good forest and land governance as
fundamental element to ensure the benefits of natural resources are
distributed sustainably and equitably. These
efforts consider strong engagement among Indonesian government, Civil
Society Organizations, and communities for effective advocacy, and encourages participations as well as innovations from various elements.
In
order to disseminate the forest and land governance issues in SETAPAK
II working areas, it is important to develop strategic communication
approaches to capture and promote diverse initiatives, and gain public
awareness and participations on particular issues. In particular,
effective information sharing will be optimized by utilize communication
channels (websites, Facebook, Twitter, Youtube, Instagram, newsletters,
and other tools), managing information from various partners and key
actors, maintaining good relations with mainstream media and netizens,
documenting relevant activities, and implementing offline events, such
as public discussion or mini exhibition are expected could support
campaign and advocacy efforts in local and national level.
Considering
the importance of public outreach in land and forest governance
sectors, SETAPAK II seeks communication expert to works as consultant
and develop communication strategy to be implemented during the program and provide assistance related with SETAPAK II communication and public outreach works.
Scope of Work
To
ensure that the SETAPAK II communication products could reach its
targeted audiences, and the key messages on land and forest governance
will be distributed thoroughly, the communication consultant should
manage the information from various sources and disseminate several
issues which related to forest, land use management and its governance
aspects to relevant channels.
The communication consultant should perform the following tasks:
Task 1. Utilize Communication Channels
The consultant will manage the SETAPAK II social media channels, including website and bulletin which requires:
- Preparing media operator who will actively engage with SETAPAK II and its partners in collecting and preparing content, post, share, and engage in online forums, live blogs/streaming/tweets
- Ensuring the website is secure and actively contribute in promoting learnings from SETAPAK II program
- Maintaining good relation with media and actively share the current issues on land and forest governance for consistent and effective engagement
- Collecting facts and lesson learns to be published in various SETAPAK II communication tools
- Integrate SETAPAK II communication and campaign strategies with potential channels and communities.
Task 2. Design and Layout
The
consultant is expected to support in designing SETAPAK II communication
materials and promotion tools and ensure the design could support
engagement contents for public.
Task 3. Public Outreach through Audio-visual Materials
Good
public engagement involves mature communication strategies, which often
supported by strong audio-visual contents. The consultant should be
documenting important actions taken by SETAPAK II and its partners
throughout provinces and managing the distribution of the informative
contents (infographics, photos, short videos, etc.).
Task 4. Public Events
Dissemination
of information could reach policy makers and public through several
medium. Discussion or exhibition are some of the methods used to gain
public participation, media coverage, and if possible follow-up from
government.
Time Frame
The overall activities will take one year, starting from March 2017 to March 2018.
Deliverables
Integrated communication strategy:
- Drafting and implement communication strategies to be integrated in local and national level. This will include engagement with partners, content production, and distribution of information
-
Public events which will invite various elements to participate and
spreading the issues to support advocacy in land and forest governance.
- Communication tools/materials to support SETAPAK II activities, includes engagement through online and offline activities.
Application
TAF
will conducting bidders conference that will give an opportunity to
explain the details of the project. The bidders Conference will be held
in TAF office on January 25th, 2017 at 2 p.m. For those who may interested to apply should send their Expression of Interest by January 23rd by 3 p.m. at the latest to setapak2@tafindo.org with subject: “EoI Communication Consultant – SETAPAK 2: organization name”.
Should the applicants have questions, you may send the questions by email to setapak2@tafindo.org by January 20th, 2017 at the latest by 5 p.m. and with subject: “Q&A EoI Communication Consultant – SETAPAK 2”.
Following the bidders conference, interested applicants will be following up by sending the proposal to setapak2@tafindo.org with subject: “Proposal – Communication Consultant – SETAPAK 2: organization name”. The deadline for the proposal is January 31st, 2017.
No comments:
Post a Comment