Term of Reference
SMS LBA Recruitment Agency – Lead generation Program
Yayasan Sayangi Tunas Cilik
SMS Location Based Advertising (LBA) is the delivery of SMS that are relevant to the location of the Gadget is a method of sending SMS by utilizing location information of mobile presence according to the BTS coverage provider (Cell ID) at the network of Telkomsel, Indosat and XL.
Service broadcasting system advertising media channel using mobile like SMS, MMS by making use of the location information of the target recipient SMS at a specific time. This service implements the concept of push sms with the context of the area/location has been specified by the user of the service.
The service works with LBA utilizing the cell id of each location to then existing mobile phone number to recognize in that location. Phone numbers observed this was the target recipient SMS LBA.
Therefore information will be accepted if the prospective consumers are in the area/location is relevant, or not much, with products from service users LBA. So the target consumers who want more precise objectives in the context of geography.
The target SMS ads delivered to customers can be more scalable because it is based on location of customers.
- Segmentation of the Advertiser do SMS Advertising is not limited to corporate customers (corporate subcriber), but personal advertiser or small medium enterprise.
- Creating a new Donor segment mobile business
the objective for agency are:
- Sending SMS to 10.000 person
- SMS by utilizing location request by YSTC
- Provide periodic reports in accordance the agreed amount
III Suggested Process
SMS LBA Agency will set up and develop system to sending SMS Profiling, this need to provide information such as:
- Provide a list of locations that will be sent sms (Jakarta, Bogor, Depok and bekasi area).
- Number of sending
- Estimation of budget
IV Activity and Timeline
SMS LBA Agency send document require and quotation of the services
17 Mei 2017
Agency selected and contract signing
YSTC and SMS LBA Agency preparation of Sending SMS
(3 months contract)
Reporting from agency
18 Mei 2017
22 May 2017
26 May– 25 August 2017
1 September 2017
The SMS LBA Agency deliverable
- List of Location
- Profile of target reception SMS
VII. Proposal structure/requirement (if any)
Proposal must contained :
1. Technical Proposal :
VIII. Criteria for the consultant selection based on competency and expertise or core and technical competencies
Procurement | Logistics department (Jakarta) | Yayasan Sayangi Tunas Cilik | Jl. Pedurenan Buntu No. 2A, RT 003 RW 04, Kel. Cilandak Timur, Kec. Pasar Minggu, Jakarta Selatan 12560 | Tel +62 (21) 782 4415 x303 |