FAST
TRACK JAKARTA CAMPAIGN COORDINATOR TOR
PURPOSE
Linkages
Indonesia, a USAID funded project aimed at reducing the impact of HIV in
Indonesia, seeks the services of a consultant to oversee and coordinate
multimedia campaign(s) to promote Fast Track Jakarta. The Linkages project is
housed at FHI360, a global non-profit with offices in Jakarta and Papua.
Targeted to
a broad range of stakeholders, including at-risk key populations (KPs),
community-level (puskesmas) health providers, community based supporters, civil
society organizations/NGOs, and government officials responsible for the
national HIV response, the communications initiatives will help to drive the
goals of Fast Track Jakarta. For more information on Fast Track Jakarta, visit
https://unaids-ap.org/2015/12/
QUALIFICATIONS/SPECIAL
SKILLS, OR KNOWLEDGE REQUIRED
·
5-7
years of previous experience working at an advertising agency or PR firm, preferably
on the account management side
·
Candidate
may replace ad agency experience with brand management experience
·
A
clear understanding of how an advertising agency functions
·
An
understanding of supply and demand
·
The
ability to coordinate and orchestrate campaign development and implementation
·
Professional
fluency in both Bahasa and English
·
Good
advocacy skills
·
Excellent
organizational skills
·
Good
people skills
·
Some
knowledge of HIV or public health is preferred but not required
PERIOD OF PERFORMANCE
The
consultancy will begin on January 2, 2017 and go through September 30, 2018
SCOPE OF WORK
The
consultant will act as liaison between the advertising agency/agencies and FHI 360.
Based on an approved work plan, the consultant will be the day-to-day point
person for the agency/agencies, ensuring that all services are performed and
outputs delivered in a timely fashion. The consultant will become familiar with
all Fast Track Jakarta activities being organized by FHI 360 and ensure that
the campaign remains on strategy . In addition, the consultant will provide the
agency with what they need to perform their work successfully. More
specifically, the consultant will ensure that the agency partner(s) deliver the
following:
|
Agency
Partner(s) Scope of Work
|
Delivery Dates
|
|
·
Agency action plans developed and approved by FHI 360
|
By January 31 (Havas) and February 15 (Percolate)
|
|
·
Weekly meetings with agencies and/or relevant LINKAGES teams;
compilation of short communications progress updates
|
Bi-weekly updates over life of consultancy
|
|
·
Creative concepts approved by FHI 360 and ready for testing
·
Concept test/exploratory FGD guides
approved by FHI 360
|
February 2017 (both agencies)
|
|
·
Advisory groups established (Terms of
Reference, participation secured, engagement strategy confirmed)
|
February 2017 (Havas); influencer group (Percolate) operational
|
|
·
2018 Phase 2 agency work plan (Havas), M
& E plan, and budget approved by FHI360
|
March 2018
|
|
·
Final development and approval of materials
·
Materials production
·
Landing page activated
·
Pre-test/Usability test as needed
|
March - April 2018
(Both creative agencies)
|
|
·
Messenger orientation
·
Campaign(s) launch
·
Social media tracking report
|
April 2018
|
|
·
Tracking and data collection
·
Campaign Implementation report
·
Game/Challenge prizes distributed
|
April – September 2018
|
|
·
Final report including lessons learned
·
Report game/challenge winners
·
Reward the winning clinic
·
Evaluation results
|
September 2018
|
REPORTING
The
consultant shall report directly to Erlian Aditya, Program Officer, Linkages
Indonesia, FHI360. Interested
candidates are invited to send their CV and a cover letter to Lynda Bardfield
at lbardfield@gmail.com by 5
January 2017. Please put the position title as the e-mail subject.
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