RFP: Agency for Email Platform
Yayasan
Sayangi Tunas Cilik partner of Save the Children
I. Background
Save the Children in
Indonesia has started doing fundraising in
2014. The number of donors and income from year to year increases
steadily. From 2 donors in 2014 become more than 15,000 donors by the end of
2017. Income generated also increased become Rp12,1 billion in 2017.
Although the number of donors
increases, the number of donors who stop donations is also quite large. Overall
attrition rate (Cancel and Reject) reached 35,9% in September 2017. In fact, to
maintain the continuity of the program for the children that we implemented, we
need the loyalty of the donors that reflected from their monthly donations.
To maintain loyalty from donors, by
mid-2017 the fundraising team started to create a special unit, the Donor
Retention team. The main task of this Retention Team is how to Make Happy
Donors and Do Whatever it takes to Save Every Last Donor. One of Retention
strategy is how to communicate and engage with donor. We need to connect with our audience in a highly personalized way, one of the tools that we need to communication with donor is email
marketing platform.
II. Objectives
Keep the list warm and sending updates
III. The Email
Platform should have features:
a.
Marketing automation
Provides automation facility to
send an email automatically when the certain event is triggered. In
automation, we do not have to send emails manually. For this reason,
messages feel more personal as they’re perfectly timed and triggered with
an advanced rules engine.
b.
Segmentation
Each donor has different behavior,
profiles, and interests and therefore email list consists of different kind of
people. Each subscriber is different. For this reason, we can’t treat them all
the same.
c.
User profile
Email marketing campaigns is to build
customer profiles. Based on demographic characteristics: age, gender, marital
status, location, education level, income level, ethnic background, political
affiliation and more.
d.
Target customers based on behavior
e.
Trigger a series of emails with single API requests
f.
In depth reporting insight to make every automated series
better
g.
Can integrate with popular apps
h.
Have integrated CRM services
i.
Analytic tools
j.
Multiple lists and segments
IV. Time Frame
February,28st 2018 – February, 28th
2019
V. Term of
Payment
By bank transfer every month
VI. Submit
Proposal
For any
organization or company who interested could submit complete proposal
(organization profile, quotation with payment term, timeline and information
refers to features in point 3) by email to procurement.indonesia@ savethechildren.org with subject (name organization – Email Platform) not later than 08 March 2018 at 5 pm.
For more information please to visit our link in
https://www.stc.or.id/join-us/
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