RFP: Agency for Email Platform

RFP: Agency for Email Platform

Yayasan Sayangi Tunas Cilik partner of Save the Children

I. Background

Save the Children in Indonesia has started doing fundraising in 2014. The number of donors and income from year to year increases steadily. From 2 donors in 2014 become more than 15,000 donors by the end of 2017. Income generated also increased become Rp12,1 billion in 2017.

Although the number of donors increases, the number of donors who stop donations is also quite large. Overall attrition rate (Cancel and Reject) reached 35,9% in September 2017. In fact, to maintain the continuity of the program for the children that we implemented, we need the loyalty of the donors that reflected from their monthly donations.

To maintain loyalty from donors, by mid-2017 the fundraising team started to create a special unit, the Donor Retention team. The main task of this Retention Team is how to Make Happy Donors and Do Whatever it takes to Save Every Last Donor. One of Retention strategy is how to communicate and engage with donor. We need to connect with our audience in a highly personalized way, one of the tools that we need to communication with donor is email marketing platform.

II. Objectives

Keep the list warm and sending updates

III. The Email Platform should have features:

a.      Marketing automation

Provides automation facility to send an email automatically when the certain event is triggered. In automation, we do not have to send emails manually.  For this reason, messages feel more personal as they’re perfectly timed and triggered with an advanced rules engine.

b.      Segmentation

Each donor has different behavior, profiles, and interests and therefore email list consists of different kind of people. Each subscriber is different. For this reason, we can’t treat them all the same. 

c.       User profile

Email marketing campaigns is to build customer profiles. Based on demographic characteristics: age, gender, marital status, location, education level, income level, ethnic background, political affiliation and more.

d.      Target customers based on behavior

e.      Trigger a series of emails with single API requests

f.        In depth reporting insight to make every automated series better

g.      Can integrate with popular apps

h.      Have integrated CRM services

i.        Analytic tools

j.        Multiple lists and segments

IV. Time Frame

February,28^st 2018 – February, 28^th 2019

V. Term of Payment

By bank transfer every month

VI. Submit Proposal

For any organization or company who interested could submit complete proposal (organization profile, quotation with payment term, timeline and information refers to features in point 3) by email to procurement.indonesia@savethechildren.org with subject (name organization – Email Platform) not later than 08 March 2018 at 5 pm.

For more information please to visit our link in https://www.stc.or.id/join-us/tender