CALL FOR PROPOSAL – CONSULTANCY PROCUREMENT NOTICE

ICRC Indonesia hereby invites you to submit your proposal for the following Consultancy Assignment.

Description of the assignment: ICRC Indonesia Social Media Mapping, Evaluation and Developing of Online Strategy

 

1.       Background

The International Committee of the Red Cross (ICRC) is a humanitarian organization based in Geneva, Switzerland that has been operating in Indonesia since 1942. The delegation, which is based in Jakarta, also covers Timor-Leste. Its humanitarian activities are conducted in close cooperation with the Red Cross Societies of Indonesia and Timor-Leste. The ICRC provides support to the government of Indonesia in promoting respect for international humanitarian law among the country’s armed forces, including its peacekeepers deployed abroad. The organization also conducts training courses and seminars on international human rights law for Indonesia’s police forces.

The ICRC also works to increase knowledge of humanitarian law and promote humanitarian values in Indonesia and the region by holding events organized around specific subjects and by engaging regularly with various audiences: university lecturers, students, diplomats, journalists, national and regional authorities and organizations, prominent think tanks and religious leaders.

To better communicate its activities and promote humanitarian values to the audience, the ICRC has been operating different online platforms:

1.       http://blogs.icrc.org/indonesia

2.       Twitter.com/icrc_id

3.       Instagram.com/icrc_indonesia

4.       Youtube ICRC Indonesia

The ICRC use those platforms regularly to promote its activities, humanitarian campaign, international humanitarian law, as well as to position itself on different humanitarian issues. In enhancing its public communication, increasing its visibility, as well as achieving its desired identity through online platforms, the ICRC is looking for individuals/organizations/agencies that could provide the ICRC with evaluation, mapping, and strategy for its online platforms

2.       Scope of Work, Responsibilities and Description of the Proposed Analytical Work

The main purpose of the consultancy assignment are as follows:

I.            Mapping of platforms covering:

a.       Provide analysis on Indonesian social media landscape and advice how ICRC Indonesia could utilize the platforms to reach the targeted audience based on the ICRC’s priority issues;

b.       Identify ideal target audience for each platforms;

c.       Identify the current followers’ demography, interests, online behavior and psychology;

d.       Identify the gap between the current and expected audience;

e.       Identify potential influencers on each platforms in the Indonesian context.

       II.            Evaluation of the current ICRC Indonesia online performance covering:

a.       Visibility of the accounts and benchmarks with other relevant organizations

b.       Engagement

c.       Content management

d.       Identifying the gap between the desired identity and the current performance

e.       Analysis on the ICRC’s online platforms performance and

     III.            Development of online strategy covering:

a.       Develop online strategy and recommendation for ICRC Indonesia, and when necessary advice creating a new platform that would help to:

                                                               i.      Increase the visibility of the ICRC’s accounts

                                                             ii.      Achieve the desired identity and positioning through the use of online platforms

                                                           iii.      Increase the numbers of followers, engagement as well as build community in the online platforms

                                                           iv.      Network with relevant individuals/organizations through the use of online platforms

                                                             v.      Reach targeted audience

                                                           vi.      Improve content management and ensuring its sustainability

b.       Advice the ICRC on setting up the Key Performance Indicators for the platforms

3.       Working Arrangements

Institutional Arrangement: The consultant will be corresponding and reporting to the Communication Unit, who will also carry out a performance evaluation before payment release.

Duration of the work: 1 month

Duty station: Home Based with possible visit to ICRC DJA Delegation

4.       Expected Results/Deliverables

The selected consultant will have to submit a comprehensive report and provide (not limited to):

Deliverables/Outputs	Due Dates	Review and Approvals Required
Deliverable I: Mapping of Platforms	Two Weeks	Communication Coordinator
Deliverable II: Evaluation of the current ICRC Indonesia online performance	One Week	Communication Coordinator
Deliverable III: Development of online strategy	One Week	Communication Coordinator

                Payment Terms: will be made upon certification by the Approvers

 

 

 

5.       Evaluation Method and Criteria

Cumulative analysis using weighted scoring method will be applied to evaluate the applicant. The award of the contract will be made to the consultant whose offer has been evaluated and determined as:

·         Responsive/compliant/acceptable with reference to TOR, and

·         Having received the highest score out of a pre-determined set of weighted criteria to the solicitation

Evaluation Criteria	Weight
1.       Proposal explaining how you would address the expected outcomes as informed above, the methodology, and the tools used. Please separate the explanations for each expected outcome	65%
2.       Company Profile	20%
3.       Portfolio. Candidates having the experience in conducting similar project is desirable.	5%
4.       References	5%
5.       Financial Proposal	5%

6.       Documents to be included in the submitted proposal:

a.       Technical Proposal explaining why they are the most suitable for the work, providing explanation points listed in the above Expected Deliverable, Selection Criteria and providing supporting document/evidence if applicable.

b.       Financial proposal should be made in Lump sum contracts. The financial proposal shall specify a total lump sum amount, and payment terms around specific and measurable (qualitative and quantitative) deliverables (i.e. whether payments fall in installments or upon completion of the entire contract). Payments are based upon output, i.e. upon delivery of the services specified in the TOR. In order to assist the requesting unit in the comparison of financial proposals, the financial proposal will include a breakdown of this lump sum amount (including travel, per diems, and number of anticipated working days).

c.       Proposal should be submitted by email at the following address: dja_logistics_services@icrc.org not later than April 11^th, 2019 Close of Business Hours.

Note:

·         Clarification request must be sent in writing to the email address above, and the response in writing will be sent to all consultants without identifying the source of requestor.

·         Only selected candidate will be notified.

·         The selected candidate will be required to provide additional information for verification purpose.

·         All materials and other intellectual property produced while working under contract including, but not limited to, documents, presentations, white papers, photographs and other media, will remain the property of ICRC and are required to be submitted to ICRC Senior Management for archiving.