CMA Media Consultants

Background:

Launched in 2005, the Citi Microentrepreneurship Awards (CMA) program is an initiative aimed at raising awareness about the importance of micro-entrepreneurship and microfinance in supporting financial inclusion and economic empowerment of low-income individuals. It also aims to highlight the important role micro-entrepreneurs play and contribute in their local economies; catalyze innovations among microfinance institutions (MFIs) that will lead to an increase in their outreach and their micro-entrepreneur portfolios; and to leverage awareness of policymakers within the government of Indonesia towards enabling a supportive environment for micro-entrepreneurs through a conducive set of regulations.

Purpose / Project Description:

For the 2018 Awards (awarded in 2019), there will be 9 awards, which are divided into 5 category awards, 3 special awards, and 1 appreciation award for the best MFI. 800 micro-entrepreneurs would be nominated by the MFIs, after which the 800 nominees would be shortlisted into 50 selected micro-entrepreneurs, and then further selection process will be conducted to select 20 micro-entrepreneurs and 20 of their MFI representatives that will be invited to Jakarta to attend a business boot camp and award ceremony. Then 8 winners were selected, as well as 1 appreciation for the Microfinance Institution of the Year award. The 8 winners will get cash prizes, notebooks, smartphones, and training and mentoring.

Consultant Objectives:

An integral part of the communication strategy and outreach program is getting the highest visibility regarding the winners of the CMA 2018-2019. It is important to expand the news about CMA winners and it is important to broaden the coverage of lesson learns or the success stories of the winners and their impressions and messages of participating in CMA activities. As such, the program team has decided that it will be necessary to include a Media Consultant who will be responsible for handling media placements.

Consultant Activities:

Reporting directly to the program’s Communications Officer, the media consultant will support the program’s following communications activities:

•         Organize CMA 2018-2019 winners’ exposure, develop their stories and published it in National Newspaper

•         Organize the advertisement for CMA 2018-2019 program in National Newspaper

•         Monitor and capture the printed publications to prove that the appointed media partners had completed their work.

•         The publication material will produced by consultant and approved by CMA team.

  

Consultant Deliverables:

●       Produce publication material (stories) of CMA 2018-2019 winners.

●       Published CMA 2018-2019 stories and exposure in National Newspaper

●       Advertisement of CMA 2018-2019 program in National Newspaper alongside the winners' stories.

●       Media Report

Timeframe / Schedule: 

June  17^th - 28^st 2019

The Consultant will report to:

Communication Officer CMA

The Consultant will work closely with:

Communication Officer CMA

Please note:  Acronyms must be spelled out at first mention.  E.g. Training of Trainers (ToT) or Multi-Year Assistance Program (MYAP).

The applicants can send their CV to procurement@id.mercycorps.org  at the latest 8 June 2019