The Indonesia Urban Water Sanitation and Hygiene (IUWASH)
project is a five-year program funded by the United States Agency for
International Development (USAID). IUWASH works within the partnership
framework of the United States of America and Indonesian government to improve
the quality of environment through better access to safe water supply and
sanitation. In addition, IUWASH also supports the Indonesian government to
achieve the Millennium Development Goals (MDGs) target for both services
(drinking water and sanitation) particularly for the Low Income People (MBR)
living in urban areas in Indonesia.
IUWASH works with government, the private sector, NGOs, community groups and
service providers to achieve the following principle results:
- 2,000,000 people in urban area have access to safe drinking water service
- 250,000 people in urban area have access to improved sanitation system
As concerns
sanitation and to reach the above target, IUWASH is collaborating with
communities in 54 cities/districts to accelerate access to improved sanitation
facilities and services. Such facilities include individual household systems (latrines
with septic tanks), communal septic systems (to which individual households
connect to), or larger scale sewer systems (to which individual households also
connect to). In support of these activities, IUWASH provides training and other
capacity building services to improve promotional efforts, as well as supporting
Information, Education and Communication (IEC) and other technical support materials.
Importantly, and
based on formative research conducted, IEC materials are expected to take
advantage of what effectively motivates households to make such investments in
improved sanitation. While improved health conditions are one motivating
factor, research has revealed that several other factors are equally, if not
more powerful, in motivating people to invest. Such motivations that resonate
more strongly with people include:
·
Social status/pride: people feel proud, perhaps more middle-class,
to have a toilet/latrine, in general and in particular when they have guests.
- Practical benefits: This includes: avoiding waiting in line at a communal bathroom; avoiding embarrassment and discomfort of going to the bathroom outside (such as in rainy weather). In sum, a home toilet makes going to the bathroom much easier and more convenient.
- Sense of control: People like the idea that they can control when and where they go to the bathroom, as well as the bathroom’s cleanliness and smell.
- Emotional appeal: People want a toilet so their children have a better life. They also make a connection between having a toilet, their children getting sick less often, and missing less school.
- Concern with cleanliness and their neighborhood: People do want a clean community, meaning seeing less trash, feces, etc. People also talked a lot about good neighbors and people getting along in their community.
Request
IUWASH
is now requesting bids for the development, pre-testing and final production of
printed IEC materials
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