Title: REDD+ Agency Implementing Consultant
for Public Campaign & Communications (National, Jakarta Base, 1 Post)
Project Name : PMU
Reports to: The
Head of REDD+ Agency
Duty Station: Jakarta
Expected Places
of Travel (if applicable): 11 Program Pilot Provinces (Aceh, West Sumatera, Riau, Jambi, West
Sumatera, Central Kalimantan, East Kalimantan, West Kalimantan, Central Sulawesi, Papua and West Papua)
Duration of
Assignment: October 2014 – January 2015
Closing date: 9 October 2014
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I.
BACKGROUND
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Context of the REDD+ initiative:
Indonesia is
the third largest emitter of carbon dioxide (CO2) and the world’s largest emitter
from agriculture, forestry and other land use. Over the past five years,
Indonesia’s annual deforestation rate has averaged around 1 million hectares,
which contributes to an estimated 87 percent of Indonesia’s annual
emissions. In response to this situation, in 2009, President Susilo Bambang
Yudhoyono, made a voluntary commitment to the world to reduce emissions as much as
26 percent under a business-as-usual scenario or up to 41 percent
with international support by 2020.
According to
the Second National Communication from Indonesia to the UNFCCC, Indonesia is
expected to emit around 2.9 million metric tons (gigatons) by 2020 under the
business-as-usual scenario. A commitment to reduce that amount by
26 percent would mean a reduction of 0.8 gigatons, while 41 percent
would amount to a reduction of 1.2 gigatons. A reduction from an
expected 2.9 to 1.7 gigatons by 2020 is a challenging commitment for a
country aiming to maintain its 7 percent annual growth rate.
Nevertheless, this commitment has been translated into a comprehensive
National Action Plan known as RAN-GRK (PP 61/2011).
The National
Action Plan for the Reduction of Green-house Gas Emissions (RAN-GRK)
estimates that 87 percent of the emission-reduction target - approximately
1 gigaton - relates directly to the forestry and peat land sectors and,
to address this, the government has adopted an incentive mechanism to improve
management of the country’s vast forest resources while supporting
climate-change mitigation. This mechanism, known as REDD+ (Reducing Emissions
from Deforestation and Forest Degradation), has five primary objectives:
(a) reduction of deforestation; (b) reduction of forest
degradation; (c) conservation of carbon stocks; (d) sustainable
forest management; and (e) enhancing carbon stocks.
Indonesia’s
persistence, which is supported by the Government of Norway since the signing
of Letter of Intent (LoI) on 26 May 2010, is reflected since the preparation
of REDD+ mechanism operationalization by REDD+ Task Force in 2010-2013 until
REDD+ Agency finally established in December 2013, to become the
institution’s platform as well as becoming a component to further coordinate
actions outside the business-as-usual approach to reduce deforestation and
emission.
Soon, the REDD+ implementation will enter its 2nd
phase. Institutional development will be run at the national level in
parallel with the program implementation in 11 pilot Provinces across
Indonesia, including Aceh, West Sumatera, Riau, Jambi, South Sumatera,
Central Kalimantan, East Kalimantan, West Kalimantan, Central Sulawesi, Papua
and West Papua. Besides materializing the action plans and program
applications at the province, region and community level – supported by an
established working system and tools, within this 3-year phase the REDD+
Agency is also aiming at transformation, expansion and program replication.
Context of this ToR:
REDD+ Agency is responsible in carrying out all efforts
to help reducing 26%-41% of total national emission as declared by the
President in 2009. As an entity, REDD+ Agency needs to shape its presence and
reputation to create a sustainable environment to land its strategies, to
implement its works, to win public trust and to accomplish its mission. With
the note that REDD+ Agency works across multiple stakeholders at different
level, serving different interest and must take different approaches to each
of its audience group. Comes with the consequence, the REDD+ Agency must
encounter partners, civil society organization, private sectors, the press,
policy makers, other government agencies, common people as well as the
international community.
A well-developed public campaign and communications
strategy is essential to establish mutual understanding between the agency
and its public, to work towards the objectives. Equally important, the REDD+
Agency must also set a solid communications with its own internal public /
program supporters who are spread across the archipelago and work for a long
term service under the Agency’s national commitment.
A well selected and reputable public campaign team is
required to put together an effective public campaign and communications
strategy and be the enabler of an appropriate public campaign implementation.
Objectives of Assignment:
1. Develop and establish a grand strategy of REDD+
Agency public campaign and communications in 2015
2. Implement action plans within the proposed strategy
3. Provide support to the whole REDD+ Agency team
pertinent to possible issues emerge
The
candidate is expected to travel within the province of Jakarta and 11 pilot
Provinces across Indonesia, including Aceh, West Sumatera, Riau, Jambi, South
Sumatera, Central Kalimantan, East Kalimantan, West Kalimantan, Central
Sulawesi, Papua and West Papua if it is
deemed necessary. Duration of each travel is three days.
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I.
SCOPE OF WORK, RESPONSIBILITIES AND DESCRIPTION
OF THE PROPOSED ANALYTICAL WORK
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Scope of work:
-
Develop and
establish a strategy of REDD+ Agency public campaign and communications in 2015
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Complete
stakeholders mapping and analysis
- Message
structuring and development of communications guideline
- Communications
material and collaterals development (print, multimedia, web-base)
- Stakeholders
communications and outreach (donors, CSO, business association, association
of profession, experts, central and regional government, policy makers, the
press, public at large)
- Media relationships (media events, media visit,
press materials, interview opportunities, story pitch, media workshop)
- Organization thought-leadership (speaking
opportunity, piece writing, policy brief)
- News bureau (media monitoring, distribution of
gathered news, report and analysis, response to media queries)
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I.
REQUIREMENTS FOR EXPERIENCE AND QUALIFICATIONS
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I. Academic Qualifications:
·
Master degree, preferably
in communications; public relations; international relations; politic; media
study; social study; public policy; environment study
II. Experiences:
· Minimum of 5 (five) years as professional
communication expert / consultant in the field of public affairs, advocacy
campaign, government relations, issues management
·
Vast
network with stakeholders and the media within the aforementioned 11
provinces
·
Ability
to produce (bilingual) written material, targeting a wide-range of
stakeholders
III. Language Requirements:
Fluent in English and Bahasa Indonesia
IV. Competencies:
Corporate Competencies:
·
Demonstrates
integrity by modelling the UN's values and ethical standards;
·
Promotes
the vision, mission, and strategic goals of the organization;
·
Displays cultural,
gender, religion, race, nationality and age sensitivity and adaptability; and
·
Treats
all people fairly without favouritism.
Functional Competencies:
·
Knowledge
Management and Learning:
·
Promotes
knowledge management in UNDP and a learning environment in the office through
leadership and personal example; and
·
Actively
works towards continuing personal learning and development in one or more
practice Areas, acts on learning plan and applies newly acquired skills.
·
Development
and Operational Effectiveness:
·
Ability
to conceptualise issues and analyse data;
·
Ability
to coordinate the work of others;
·
Ability
to implement new systems (business side), and affect staff
behavioural/attitudinal change;
·
Good
knowledge of Results Management Guide and Toolkit; and
·
Ability
to demonstrate good knowledge on Climate Change and/or REDD+ issues.
·
Management
and Leadership:
·
Builds
strong relationships with clients, focuses on impact and result for the
client and responds positively to feedback;
·
Consistently
approaches work with energy and a positive, constructive attitude;
·
Demonstrates
openness to change and ability to manage complexities;
·
Leads
teams effectively and shows mentoring as well as conflict resolution skills;
and
·
Demonstrates
strong oral and written communication skills.
Other Requirements:
· In addition to the scope and output stated above, the incumbent will
be required to undertake other ad hoc
tasks that may arise during the contract period. These tasks should not
impede on the incumbent’s ability to meet contractual
obligations/deliverables.
· All materials and other intellectual property produced while working
under contract including, but not limited to, documents, presentations, white
papers, photographs and other media, will remain the property of the REDD+
Taskforce and are required to be submitted to WG Coordinator for archiving.
·
This assignment
will require extensive communications with stakeholders from different
locations and in different circumstances and, with this in mind, it may be
necessary to accommodate some irregular working hours.
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I.
EXPECTED RESULTS
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- 1
(one) blue print strategy of REDD+ Agency public campaign and communications
for 2015
- 1
(one) complete communications guideline
- Ready
to print communication material for public education / outreach purpose
- Series
of white paper / policy brief (according to necessity)
- Ongoing media relations, to support BP REDD+
programs in 11 Provinces and surrounding REDD+ / public agenda; through
different approaches (media visit, media interviews, media trip / invitation
to site, media workshop, media conference, media release issuance, story
writing and pitch, opinion piece, etc.)
- BP REDD+ public speaking opportunity in relevant
speaking platforms (university, business association, etc.)
- Regular media monitoring and internal news
dissemination
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To apply for this post,
please go to the following link and download all the necessary documents:
Reference number: 18197
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