REQUEST FOR PROPOSAL: Creative Services for Adaptation of a Toolkit of BCC Materials to Promote Delivery of the MNP “Taburia” in Indonesia

The Global Alliance for Improved Nutrition (GAIN) is driven by the vision of a world without malnutrition. GAIN is a Swiss based international organization that mobilizes public-private partnerships and provides financial and technical support to deliver nutritious foods to those people most at risk of malnutrition.  The organization is delivering improved nutrition to an estimated 700 million people in more than 30 countries, half of whom are women and children.

Request for Proposal (RFP)

RFP Title: Creative Services for Adaptation of a Toolkit of Behavior Change Communication (BCC) Materials to Promote Delivery of the Micronutrient Powder (MNP), “Taburia”, in Indonesia              

Issued on: November 12, 2014

Proposal Deadline: November 21, 2014

Time frame: 15 December 2014 - 6 February 2015 (approximate)

Submission Format: email to GAINIndonesia@gainhealth.org  

I.     INTRODUCTION & BACKGROUND

Home fortification with micronutrient powders (MNP) has proved to be efficacious and effective in reducing the prevalence of iron deficiency anaemia in young children. The Indonesian Ministry of Health initiated the national MNP program for children age 6 to 59 months and developed a local MNP, “Taburia”. Numerous studies have demonstrated MNP to be efficacious. However, cultural practices, economic factors, food availability and infant and young child feeding practices can impact acceptability and utilization of MNP, which can affect the effectiveness of an intervention in a specific country. The Indonesian Ministry of Health (MOH) has asked The Global Alliance for Improved Nutrition (GAIN) to adapt behavior change communication (BCC) key messages and materials (e.g. job aids and training module for health care providers, caregiver education materials, packaging design for MNP product) that will promote appropriate consumption of MNP in the context of Indonesia. 

II.   PURPOSE

The purpose of this procurement is to hire the services of a contractor to adapt a global toolkit of BCC messages and materials to promote delivery of a micronutrient powder (MNP) branded “Taburia” through Ministry of Health services. The toolkit includes: improved packaging design for Taburia; training modules for health workers, job aids for health workers and other BCC materials. GAIN will provide the global toolkit to the contractor.

III. SCOPE OF WORK & DELIVERABLES

The selected contractor will be responsible for executing creative development for the following products in the table below. Contractors are encouraged to suggest alternative products in keeping with the creative brief but must price the products requested as well. 

Please contact GAINIndonesia@gainhealth.org to receive the complete copy of the RFP. 

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