Social Marketing Officer
Hard-working, motivated, multilingual talent with a passion for social impact?
About Kopernik
Kopernik is an exciting, fast-growing, cutting-edge organisation tackling technology distribution challenges in Indonesia. Our team works tirelessly to put the last mile first. Our culture shapes the way we work. We value action, we get things done, we are open and transparent in everything we do, and we always look for ways to innovate. We come to work with a smile, which is easy when a strict no jerks policy applies.The Position
The role will work with our team on the Wonder Women
Eastern Indonesia program, making clean energy technologies available in
remote communities through a network of Tech Agents and Tech Kiosks.
Tech Agents are local women entrepreneurs who sell life-changing
technologies, such as water filters, cookstoves and solar lights, within
their communities, earning a margin from each sale. Tech Kiosks are
existing small shops (warung) which sell these simple technologies
alongside everyday goods, also earning a margin from each technology
sale. Kopernik supplies technologies on consignment to these
micro-entrepreneurs and provides a suite of training and support to help
them succeed. Many Tech Kiosks and Tech Agents are based in remote
areas with little or no access to telecommunications or internet.
We are looking for a Social Marketing Officer to:- Make it desirable for micro-entrepreneurs with high potential to join the Tech Agent/Tech Kiosk program.
- Build demand for Kopernik’s range of clean energy technologies (solar lights, water filters, clean cookstoves).
Start date
As soon as possibleDuration
12 months
Requirements:
- At least 2 years experience in social marketing and behaviour change campaigns
- Degree in a relevant discipline
- A commitment to Kopernik’s values and reaching underserved communities
- Current with latest technical knowledge, research and programming in social marketing and behaviour change strategies
- Excellent communication skills in English and Indonesian
- Impact and data focused
- Willing to get hands dirty and spend a lot of time in the field
- Flexible and adaptable with an innovative mindset
- Excellent management and organisational skills
Responsibilities :
- Research existing barriers to widespread adoption of clean energy technologies (focusing on solar lights, water filters and clean cookstoves) by target communities.
- Research existing barriers to joining the Tech Agent and Tech Kiosk program.
- Identify appropriate communication channels to communicate with potential Tech Agents, Tech Kiosk operators and customers.
- Develop clear and appropriate messaging, tools and materials which communicate technology benefits aligned with consumer priorities and aspirations.
- Develop clear and appropriate messaging, tools and materials which communicate benefits of becoming a Tech Agent or Tech Kiosk operator.
- Develop and pilot a marketing campaign to build trust in and demand for clean energy technologies distributed by Kopernik.
- Identify key influencers who can promote the Kopernik brand.
- Work with Kopernik’s monitoring and evaluation team to develop a system to measure the effectiveness of the campaigns, ensure social marketing efforts are tested quickly and feedback is used to strengthen these efforts.
How to apply :
Please
send your CV, cover letter, one minute video explaining why you're
perfect for the job, and a portfolio consisting at least two marketing
materials you've created in your previous jobs via our online
application form - http://kopernik.info/job- enquiry
Location:
Ubud, Bali with extensive travel in Eastern Indonesia
Application deadline :
Friday, November 14, 2014
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