Call for Expression of
Interest
MEDIA MAPPING CONSULTANT
Strategic Partnership Green
and Inclusive Energy Hivos Southeast Asia
Introduction
In 2015, Hivos and several international civil society
organisations partnering with the Dutch government launched a five-year lobby
and advocacy programme to support the transition towards 100% green and
inclusive energy systems. The programme links and influences energy policies at
international, regional and national levels. Indonesia was chosen to be one of
the focus countries where the programme will be implemented, among other
countries such as Nepal, Kenya, Tanzania, Zimbabwe, Malawi, Nicaragua and
Guatemala.
Green and inclusive energy systems are designed, implemented and
operated using transparent and participatory processes that include women and
men, CSOs and meet people’s energy needs for their daily activities,
livelihoods, education and health, while reducing climate change.
In implementing the programme, Hivos recognises the important role of
media in promoting and influencing policies on renewable energy. This is why
working with media becomes an important element of the programme’s strategic
design. Hivos aims to influence the current language on energy related issues,
increase the reporting about these issues and – to a lesser extent - increase
Hivos’ visibility on the energy theme. In order to do so, Hivos needs to deepen
its understanding about the media landscape and current narrative in reporting.
The vacancy calls for consultancy work proposal to carry out the media
mapping enquiry. This ToR provides guidelines to the activity in order to
achieve the targeted objectives.
Objectives
The objective of the media and content mapping is
threefold:
1. To deepen our understanding of the Indonesian media
landscape;
2. To be able to make an informative decision on media
partners;
3. To acquire baseline information on current reporting
on renewable energy.
Central questions
In order to reach the intended results, the following
questions will lead the mapping:
1. What media outlets and individual journalists
currently report on green energy issues?
a. Are they print media, television, radio or social
media outlets?
b. Who owns the media? Is it public, private, state
owned, community?
c. What role do they play in society? Watchdog, campaign
platform, open forum for debate, educator?
d. What is their current language/narrative about green
energy?
e. What is their outreach in terms of target audience and
circulation?
f.
What is their
reputation? Are they considered as trustworthy or tabloid?
g. In terms of cooperation, is it mostly paid advertising
or earned articles?
2. What is the current narrative/dominant language used
in reporting on green energy issues?
a. What format are mostly used? E.g. news report, feature
article, op-ed.
b. What are their level of understanding on green energy?
c. What areas/topics on green energy (e.g. electricity
from renewable energy, on-grid/off-grid electricity, energy financing;
non-electricity energy such as clean cook stove, biogas, biofuel) have been
covered, by which media and how often?
d. Who are the journalists reporting about the green energy
issues and from which media?
e. If applicable, what is the public response to the
current media reporting on green energy issues? Do the reports spark any
debate?
3. Which stakeholders/organisations/
a. Who are the key talking heads (government, private
sector, civil society, individuals)? What issues they usually cover? In which
media?
b. Who are the popular resource persons on green energy
issues? What is their (issue) expertise? Which actors and what organizations
are in their network?
c. Describe the relationship between media and relevant
government agencies (including individual policymakers/officials) in the green
energy sector – e.g. which media enjoy good network with green-energy-related
government agencies? Which green-energy-related government agencies are the
most media savvy and/or have great relationship with the media?
Methodology
This mapping will be conducted by one consultant. He/she will make
intensive use of the knowledge already existing in Hivos as well as experience
of Hivos’ staff. More specifically, he/she will carry out a mapping exercise by
conducting desk/field research. This includes internet searches, contact with
media and (if necessary) consulting media experts.
Roles and Responsibilities
Consultant
·
The consultant
will develop and submit a work plan to Hivos and discuss further methodology.
·
After the
mapping, outcomes will be put in a media database and narrative texts. The
consultant will discuss the findings with Hivos staff.
·
The consultant
will also advise Hivos in what media is most effective in terms of reaching the
target group and in terms of pursuing collaboration.
Hivos
·
Acts as
coordinator of the inventory research; and
·
Provides access
to all existing and relevant documents on the green and inclusive energy
programme.
Deliverables
·
Targeted, organized, and easy to use database with answers to question
1;
·
Narrative text answering the questions 2 and 3;
·
Recommendations about what media Hivos should work with - and the most
suitable/effective key green energy messages to be published for each. This
includes contact information on individual journalists and editors
·
Recommendations on potential talking heads/resource persons to be
approached by Hivos (with contact details).
Timeline
The mapping exercise will take place in March -April and
will be finalized by the end of April 2017.
|
Timing
|
Description
|
Working days
|
|
February
|
workplan
|
2
|
|
February and March
|
Desk/field research
|
4
|
|
April
|
Final database and report
|
2
|
Profile of the consultant
The consultant will be selected on the basis of the
following capacities:
1. A strong background and network in Indonesian media
2. Knowledge and experience with mapping tools
3. Familiarity with green energy issues
Expression of Interest - EOI (cover letter stating the consultant’s
capacities, CV, proposed work plan) to be submitted to amantono@hivos.org and dayu@hivos.org not later than 10 February 2017.
Please
specify the position name you are applying for (“Media Mapping Energy – Consultant”) in the ‘subject’ line of your
email
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