One of the Sustainable Development Goals is sustainable development, and the private sector has a critical role in this endeavour. Corporate sustainability – defined as ‘the delivery of long-term value in economic, social and environmental terms’ – is the most important contribution that business can provide to sustainable development.
It is widely accepted that women's empowerment yields strong economic returns and may be the most critical enabler to achieving a wide range of sustainable development and other objectives. Representing 49.5% of world population, women represent untapped potential resources for accelerating the economic growth. They are underrepresented in many sectors, including in employment and business opportunities. It has been reported that the global workforce participation rate of women still averages 50% of the population and the trend is declining over the years for age 15 to 24 years, which is likely linked to expanding educational opportunities at the secondary and tertiary levels.
Business, along with other actors, has a key role to play in advancing gender equality across the workplace, marketplace and community. The Women's Empowerment Principles (WEPs), a joint initiative of UN Women and the UN Global Compact, are a set of seven principles offering concrete steps for business based on good business practices from around the world. They offer a clear, coherent and attainable vision of the contribution that business can and must make towards gender equality in order to achieve sustainable business and contribute to sustainable development.
Indonesia is a member of the G-20 major economies and its economy is the largest in Southeast Asia. Approximately 52% of the population lives in rural areas. Although challenges remain in terms of efficiency and outreach, over the years, Indonesia has improved some key areas related to gender inequality, such as health and education, opportunities, voice and agency, and stipulating the necessary legislation for gender mainstreaming.
According to World Bank’ data, female labour force participation in the formal market was 49% in 2015, while male participation reached 83%. Although Indonesia has achieved good economic growth (averaged 5.35% from 2000 until 2016), to maintain this growth and take more of its people out of poverty, Indonesia must increase workforce participation.
About our organization
Using a business coalition model, eight prominent companies in Indonesia have agreed to form a business coalition for investing in women initiative named Indonesia Business Coalition for Women Empowerment (IBCWE). The coalition is a not-for-profit organization whose mission is to bring together leading private sector companies in Indonesia to commit to gender equality (defined as equal employment opportunity and equal recruitment as well as promotion of women at all levels). The founding members are: (1) Sintesa Group; (2) PT Gajah Tunggal, Tbk; (3) PT Bank Tabungan Pensiun Nasional - BTPN; (4) PT Pan Brothers, Tbk; (5) PT Accenture; (6) PT Adis Dimension Sportswear; (7) PT Mitra Adi Perkasa, Tbk; (8) PT Unilever, Tbk.
About the position
Under the supervision of the Executive Director, the Communications Specialist will be responsible to create, implement and manage communications strategy designed to generate program awareness, brand identity, support campaign, advocacy, business opportunities and fundraising for the organization. The Communications Specialist will be responsible for:
- Develop and implement a communication and campaign strategy for all related working areas of the coalition, in line with the overall business plan.
- Develop and implement a media action plan to establish and maintain relationships with media at national level, in order to promote the work of the coalition.
- Work closely with the program department and partners; translate technical information into targeted communication messages according to the established strategies.
- Develop communications materials for targeted stakeholders; to positively impact fundraising, promotion, brand image and identity.
- Manage the design and production of specific communication tools required and requested for fundraising programs, programs and projects.
- Develop a digital engagement strategy, particularly related to website and social media engagement
- Establish and manage the organization’s website and social media accounts as part of the communication and campaign tools
- Work closely with the program team on event management
- Maintain relationships with organizations and institutions in Indonesia in order to promote visibility and public recognition of the coalition.
- Participate in the national/global/regional networks, actively contributing to the exchange of best-practices and joint efforts to improve quality and impact of coalition’s programs.
- At least Bachelor degree majoring in communication
- Minimum 5 years’ experience in managerial level in communication, campaign and marketing
- Experiences in developing communication strategy for ‘new-born’ organization
- Experiences in website management and using social media as communication and campaign channels
- Wide networks across the private sector, media, and government
- Experience in developing a website is an advantage
- Strong team player and ability to work with diverse individuals and organizations.
- Well organized; able to meet deadlines
- Proficiency in English and Bahasa Indonesia; demonstrate effective written and verbal communication skills
- Excellent interpersonal skills and ability to work well in multicultural environment.
- Having conceptual and analytical thinking to identify key issues, underlying problems, and how they relate
- Generates creative, practical approaches to overcome challenging situations
Terms of offer
IBCWE is an equal opportunity employer and offers a collegial and gender-sensitive working environment. We believe that staff diversity promotes excellence and strongly encourage applications from qualified women. This is a NATIONAL POSITION and will be for an initial period of 1 (one) year, renewable subject to assessment of performance, continued relevance of the position and availability of resources.
How to apply
Applications for the position must include:
- A cover letter illustrating your suitability for the position against the listed requirements and salary expectations
- Detail curriculum vitae, including names and addresses of three referees, including telephone, fax numbers and email addresses.
All correspondence should be addressed to Indonesia Business Coalition for Women Empowerment via email: firstname.lastname@example.org and should indicate “Application for IBCWE Communications Specialist” on the application letter and email subject.
Applications will be considered until March 30, 2017 or until a suitable candidate is identified and selected. Please note that only short-listed applicants meeting the above requirements will be contacted.