TERMS OF REFERENCE
Consultant – Content Writer for the
ASEAN Foundation Annual Report 2017 and
ASEAN Foundation Website
BACKGROUND
Three decades
after ASEAN was established, ASEAN leaders recognised that: there remained
inadequate shared prosperity, ASEAN awareness and contact among people of
ASEAN. It was of this concern that ASEAN leaders established ASEAN Foundation
during ASEAN’s 30th Anniversary Summit in Kuala Lumpur Malaysia on 15 December
1997, ASEAN Foundation is an organisation from and for the people of ASEAN. The
Foundation exists because of one vision: to build a cohesive and prosperous
ASEAN Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN
mainly in promoting awareness, identity, interaction and development of the
people of ASEAN.
For more
information, visit: https://www.
JUSTIFICATION
The ASEAN
Foundation’s 2017 Annual Report is an important publication, showcasing the
achievements of the ASEAN Foundation to all its stakeholders, outlining the organisation’s
results against its one-year work plan of 2017 and its annual targets to
promote ASEAN awareness through people-to-people interaction and to
support the Secretary-General of ASEAN to build the community building process.
The Annual Report details what the ASEAN Foundation has achieved in the past
year, working with partners and examining the outcome of these accomplishments on
the lives of people living in ASEAN.
The Annual Report
includes all results achieved under the thematic areas of the ASEAN Foundation
(education, media, arts and culture and community building) regardless of the
source of income. The production of the
Annual Report helps the ASEAN Foundation to attain effective and efficient use
of resources and be more accountable to donors and other stakeholders. This is to build credibility for the
organisation and to inspire confidence that the organisation is worthy to
receive the contribution and investment, made.
At the same time,
the ASEAN Foundation will be undergoing a redesign and needs to have content on
its website, rewritten.
GENERAL OBJECTIVE
A content writer
will be contracted to draft the ASEAN Foundation Annual Report 2017 and to
write and finalise the content for the ASEAN Foundation main website, which is
being redesigned in the next three months. The content write is also expected
to proofread the content of ASEAN Foundation Model ASEAN Meeting microsite.
The consultant is
expected to arrive at a strong understanding of ASEAN Foundation’s objectives,
ways of working, capacities and challenges, in order to create the best
possible product. Similarly, the consultant will need to apply creative
thinking and strong writing skills to produce succinct texts that effectively
introduce ASEAN priorities and language to ordinary readers, i.e. laypersons.
TASK OF THE
CONSULTANT
The Writer will
work under direct supervision of the Communications Manager
under the guidance of the the Executive Director. S/he will work in close
collaboration with Programme Staff members and the Head of Finance and
Administration to finalise final figures from the audited
financial reports.
EXPECTED OUTPUTS/DELIVERABLES
Annual Report 2017
· In
consultation with the Communication Manager, draft a content template for the
annual report
· Collect
and collate content for the annual report; coordinate across teams at the ASEAN
Foundation to ensure deadlines are met
· Draft
Annual Report
· Incorporate
comments (related to content, design and/or language) from the Programme team
and the Executive Director. The text will adhere to ASEAN Foundation’s branding
standards for language and presentation
· Finalise
the annual report for publication
· Work
closely with communication team and in-house graphic designer to develop ideas
for graphics and charts that creatively convey key messages/data in the report,
as well as write captions for the photos in the publication.
· Proofread
the texts as they are laid out by the in-house designer, confirming that the
final product is print-ready, from an editorial stand point
· To
deliver the annual report (32-36 A4-sized-pages)
· Provide
any other support, as needed
ASEAN Foundation
Main Website
·
Write and edit new content for webpages
·
Review and improve existing content as per
website design by working with relevant staff at the ASEAN Foundation
·
Collate materials for the website
including creating content for new pages and drafting initial content for
success stories, etc
·
Ensure consistency of quality, style,
branding, and clarity of thought across all webpages on the new website
ASEAN Foundation
Model ASEAN Meeting Microsite
·
Review and improve existing content as per
microsite design by working with relevant staff at the ASEAN Foundation
·
Collate materials for the microsite
including creating content for new pages and drafting initial content for
success stories, etc
·
Ensure consistency of quality, style,
branding, and clarity of thought across all webpages on the new website
TIME FRAME
The duration of
the consultancy is five months. The estimated timeframe does not reflect the
actual number of days worked but the recommended time needed to complete those
tasks. Moreover, it is noted that due to the nature of the assignment, there
will be periods of time when no actual writing or research will occur because
the writer will be waiting for either text clearance from the ASEAN Foundation
and/layouts from the designer.
This is a
home-based assignment.
The tentative duration:
1. To
write and submit the annual report : 15 March - 31 May 2018
2. To write web content
REMUNERATION
A lump sum
quotation is required including fees for writing the annual report and website content. Payment will be
linked to deliverables.
Payment will be
effected upon submission a Time Sheet by the consultant, duly approved by the
consultant’s supervisor, which shall serve as the basis for the payment of fees
as per the scheduled deliverables identified in the expected outputs for this
Assignment above.
QUALIFICATION, EXPERIENCE
AND SKILLS
· University
degree in communications, social sciences or other related fields
· Minimum requirement is three years of demonstrated experience in writing
content related to development
· Preference is for candidates with demonstrated experience in producing
NGO/not-for profit marketing material, including annual reports
· Previous
results-based Annual Report writing experience
· Previous experience in copy-editing and fact-checking
· Demonstrated strong writing and editing skills and attention to detail
· Superior English-language skills, of publication standard
· High
level proficiency in standard computer software, in particular, Microsoft word
and Excel
· Diplomacy,
willingness to respond to suggestions within the review and feedback process
· Strong
interpersonal skills and ability to engage and interact with diverse people
· Ability
to listen and commitment to produce the agreed deliverables, as articulated by
the client
APPLICATION
PROCESS
All interested applicants to send application, stating
the position with the following documents to procurement@aseanfoundation.
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