The USAID
Indonesia Urban Water, Sanitation and Hygiene, Penyehatan Lingkungan Untuk
Semua (IUWASH PLUS) program is a five-year initiative designed to assist the
Government of Indonesia (GOI) in increasing access to water supply and
sanitation services as well as improving key hygiene behaviors among urban poor
and vulnerable populations. USAID IUWASH PLUS works with governmental agencies,
the private sector, NGOs, communities and others to achieve the following
"high level" results:
1. An increase of one million people in
urban areas with access to improved water supply service quality, of which at
least 500,000 are from the poorest 40% of the population (also referred to as
the “Bottom 40%” or “B40”), vulnerable groups or Indonesia’s eastern provinces;
and
2. An increase of 500,000 people in
urban areas with access to safely managed sanitation.
To ensure
that improvements in access to WASH services are sustained, USAID IUWASH PLUS
is guided by a development hypothesis that focuses on strengthening service
delivery systems, so they can more effectively reach the poorest and most
vulnerable segments of the population. In order to achieve this at scale, the
program undertakes activities through four interrelated components, including:
1) improving household WASH services; 2) strengthening city WASH institutional
performance; 3) strengthening the WASH financing environment; and 4) advancing
national WASH advocacy, coordination and communication. In support of these
components, USAID IUWASH PLUS also implements a Local Sustainability and
Innovation Component (LSIC) that is designed to stimulate WASH innovations that
strengthen community, private sector and government WASH service provision.
To achieve
these outcomes IUWASH-PLUS need high caliber incumbent to fill the position of
Business Development Services (BDS) Specialist
in Jakarta/National Office (JOB CODE : BDS-JKT)
Objective
The
BDS Specialist will work under the direction of the Product Marketing
Specialist and the BC/Marketing Advisor for the BDS activities under project’s
Component 1, specifically directing all WASH BDS activities described in the
project’s Marketing Strategy. These include those related to:
- Identifying and helping IUWASH PLUS regional staff to engage local and regional marketing BDS providers (marketing consultants and/or firms) in areas selected for implementation of the Marketing Strategy. These BDS providers will assist targeted implementation partners with marketing and promotion of septic tanks and possibly other sanitation products. Likewise, they will assist UPTDs and private desludging operators with marketing and promotion of desludging services; and
- Facilitating business linkages between the marketing BDS providers and microfinance institutions (MFIs), WASH entrepreneurs, UPTDs, and/or private desludging operators participating in the pilots of the Marketing Strategy, as appropriate.
The
primary objective of the BDS Specialist position is to prepare, implement,
monitor and report on IUWASH PLUS BDS activities, in line with the Marketing
Strategy and approved project targets, especially supporting the poorest 40% (B40) of the urban population. Specifically, s/he will act as Specialist for BDS Marketing activities to support the IUWASH PLUS
Project’s achievement of increasing demand of WASH product and services, and facilitating a robust market for household
WASH product and services under Component One: “Improving Households WASH
Services.”
Tasks and Responsibilities
The BDS
Specialist will define and coordinate the overall IUWASH PLUS BDS engagement
strategy (part of the larger Marketing Strategy) of both the IUWASH PLUS
regions as well as with stakeholders at national level. S/he will assist
targeted implementation partners – including but not limited to, MFIs,
construction enterprises, WASH entrepreneurs, UPTDs, and private desludging
operators – to become the marketing force for sanitation products and/or
services in their area, including all marketing and other client-facing
activities.
The
responsibilities will include, but not be limited to the following:
- Link partners (MFIs, construction enterprises, WASH entrepreneurs, UPTDs, private desludging operators, and others) to BDS providers to develop and implement business and institutional marketing plans based on delivering an effective value proposition to the poor.
- Assist BDS providers to deliver sanitation marketing implementers – MFIs, construction enterprises, UPTDs, and WASH entrepreneurs – marketing and promotional support, including but not limited to:
- WASH product and/or service positioning and messaging for the B40 market segment
- The development and delivery of effective WASH product and service value proposition(s) to potential clients, especially those in the B40 market segment,
- Marketing tools that support the sale of WASH products and services
- A range of promotional tactics that will be used to attract a cadre of buyers of WASH products and/or services..
- Coordinate and support IUWASH PLUS Regional programs on Marketing BDS engagement. The BDS specialist will:
- Provide overall technical and strategic guidance in the implementation of all activities related to the engagement of BDS providers
- Prepare BDS-related sections of the IUWASH PLUS annual work plans and budgets resulting in agreed action plans
- Monitor and Report on BDS activities, in all IUWASH PLUS locations, in line with approved project proposals and budgets, including SOW for field activities implemented by regional teams (STTA, events, subcontracts, trainings, exchange visits, etc.)
- Maintain regular contact with Regional BC/Marketing Specialists, joining regular IUWASH PLUS meetings, and providing advice to Regional Managers, National Coordinator Microfinance and the BC/Marketing Advisor on priority technical issues.
- Coordinate and support IUWASH PLUS activities with National stakeholders on BDS:
- Ensure strong linkages between BDS activities of Component 1 with other programs and activities in the same Component, as well as with other IUWASH PLUS Components, including: Component 2, Strengthening City and Districts WASH Institutional Strengthening; Component 3, Strengthening the WASH financing environment; and Component 4, Advancing national WASH advocacy, coordination and communication.
- Identify BDS-related opportunities and support activities to utilize the Local Sustainability & Innovation Fund to advance increased safe water access to poorest 40% of the population.
- In conjunction with the IUWASH PLUS M&E team and under the direction of the supervisor, help monitor the overall access increase under the implementation of IUWASH PLUS as required by the IUWASH PLUS Performance Monitoring Plan (PMP).
- Other tasks, as assigned by the supervisor
Deliverables
- WASH BDS Provider Engagement Strategy (as part of the approved Marketing Strategy)
- WASH Marketing BDS Training
- Contact list of marketing BDS providers in targeted areas, both individuals and firms. The contact list should be kept up to date..
- Input related to the above for IUWASH PLUS biweekly, quarterly, annual and other reports as well as work plans.
- Accurate data in accordance with the IUWASH PLUS Activity Monitoring Plan (AMP)
- Technical reports, articles and other publications related to the above.
Minimum General Qualifications:
·
Bachelor's/S1 in Business Administration,
Marketing or related field;
·
Seven (7) years of professional experience;
·
Business, finance, and marketing understanding;
·
Preferable focused knowledge on capacity
building for area of business linkages, value chain development, and financial
literacy;
·
General awareness of key stakeholders and
players in WASH sector;
·
An understanding of the Indonesian government,
semi-governmental, NGO, and private sector;
·
Experience with USAID programs is highly
desirable.
Expected
Start Date : Available immediately
APPLICATION SEND
Interested
applicants are invited to send a complete application with 3 references to
IUWASH_plus_recruitment@dai.
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