WRI Indonesia is looking for Media Research & Campaign Lead

About WRI

WRI Indonesia is associated with the World Resources Institute (WRI), a global environmental research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. WRI work with various stakeholders in the natural resources sector to support policy and management that are both profitable and sustainable.. WRI has worked with leaders in more than 50 countries for more than 30 years, with offices in the United States, Brazil, China, Europe, India, and Indonesia. 

Launched in early 2014, WRI Indonesia builds on WRI’s 10-year history in the country focusing on forests and land use governance and strengthens our impact on the ground. In the short-to-medium term, WRI Indonesia aims to expand its presence and portfolio to include climate, energy, as well as cities and transportation programs.

Overview 

According to the Indonesia’s Ministry of Environment and Forestry, Indonesia emitted approximately 800 million-1,1 billion metric tons of carbon dioxide equivalent (Mt CO2eq) emissions due to huge forests and land fires in 2015. These fires are largely caused by extensive peat soil drainage and excessive peat conversion to other land uses, mainly to palm oil plantations.. Peatland in Indonesia is a unique ecosystem with high biodiversity and economic value. Peatland has various functions including hydrological functions or water storage and management, carbon storage function that relate with climate change mitigation, and biodiversity conservation function. However, peatland is a vulnerable to degradation, subsidence, and fire, particularly when peatland is being drained. For example, Indonesian National Determined Contribution (NDC) document shows that major part of Indonesia’s greenhouse gas emission comes from land use and land cover change (LULCC) and peat fires. Massive forest and peat fires in 2015 contribute to country and public loss of approximately IDR 221 trillion.

The initiative to establish an independent monitoring platform for peatland restoration stems from shared concerns about government performance and the fulfillment of government pledges or commitments related to the restoration of peatland ecosystems. Restoration activities should also involve civil society and the private sector. It is therefore necessary to have an inclusive and accountable joint platform whereby the public can monitor the performance of the government and where the parties can work together in restoring peatlands.

Responsibilities

The Media Research & Campaign Lead will help manage the planning and execution of Peatland Restoration Independent Monitoring Platform media strategy focusing on advertising, including such platforms as Youtube, Facebook, Twitter and Instagram and related events. The candidate will also develop and maintain online and offline communities in key provinces to support the scaling up of the independent platform. This position works closely with communication and science team of the platform; outside agencies; and wider WRI Indonesia and Global restoration team. The ideal candidate is highly organized, detail oriented, a good communicator and has a strong understanding of the media landscape in Indonesia on national and provincial level. The team culture is fast paced, innovative, analytical, and focused on delivering results. The candidate will be asked to perform other duties as assigned.

Below is the breakdown of the responsibilities of the Media Research & Campaign Lead:

• Develop and implement media-related research studies that provide foundational learning to inform platform strategy, feature development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. The candidate needs to understand users and have the ability to link insights to strategy and translate complex ideas into simple and intuitive campaign. Candidate should also be a thought leader who is curious and passionate about data and know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs
• Design holistic measurement and learning plans that explain the incremental impact of the platform on core success metrics and key performance indicators as part of the reporting of the grant
• Lead and supervise all aspects of campaign analytics, including the collection of internal data and managing of vendor studies, visualizing the results and sharing insights across features and products
• Drive short and long-term social media strategy for the independent platform’s core initiatives
• Manage comprehensive social media plans, including the monitoring and evaluation
• Work with WRI Indonesia communication team and external organizations to distribute media briefs to media partners
• Work closely with media agency and media vendors to develop and execute innovate and effective media plans (includes influencer partnerships)
• Partner with the (external) Social Media Publishing and Creative teams to ensure elevated social story-telling using platform best-practices, as well as with the Project Management team for seamless execution
• Engage with media agency on post-event analysis/insights and present to internal stakeholders
• Manage media budget for the independent platform
• Maintain schedule of social campaigns to drive holistic media approach.
• Support the Project Manager of Peatland Restoration and be regular, dependable attendance and punctuality. 

Qualifications

Applicants must have:

• BA required, with a high level of professional acumen needed.
• Strong communication, writing and research skills.
• 5+ years media experience working for an industry-leading company/NGO with significant media budgets in the area of online/mobile. 
• 5+ years in working in the area of social media, managing multiple projects and platforms within the forestry/land use sector
• Strong communication skills.
• Ability to interface with cross functional internal teams and outside media and advertising agencies.
• Proven ability to work with a wide variety of stakeholders and juggle multiple projects in a very fast paced environment.
• Organized and creative with a quick, passionate and assertive approach.
• Ability to work a flexible schedule based on needs.
• Professional fluency in Bahasa Indonesia and English.

Duration: The works will be conducting within 2 (two) years (1st contract will be 1 year) with possible extension depends on the working progress and performance with three months’ probation period

Salary and Benefits: Salary is commensurate with experience and skills. WRI Indonesia offers a generous, comprehensive benefits package

Qualified applicants should apply through https://jobs.jobvite.com/wri/job/oJyb9fwl in order to be formally considered. 

Application close: 1700 (Jakarta Time), January, 25th 2019. We will close the advert earlier when best candidates are identified at earlier dates. 

The World Resources Institute (http://www.wri.org) is an environmental and development research and policy organization that creates solutions to protect the Earth and improve people’s lives. As an Equal Opportunity Employer, it is WRI’s policy to recruit, hire, and provide opportunities for advancement in all job classifications without regard to race, color, religion, sex, national origin, age, citizenship, marital status, sexual orientation, gender identity, parental status, protected veteran status, or disability. WRI’s global agenda requires a staff that is diverse – with respect to race, gender, cultural, and international background. Diverse perspectives and experience enhance the way WRI selects and approaches issues, as well as the creativity and applicability of WRI's policy research and analysis. WRI, therefore, encourages applications from U.S. minorities, persons from other countries (especially developing nations), and from women of all backgrounds.