EoI: Communication Strategy and Brand Communication Consultant

Yayasan Humanis dan Inovasi Sosial is an Indonesian organization affiliated with Hivos, born out of an active collaboration between Netherlands based Hivos and several like-minded Indonesian academics and civil society leaders who subscribe to the values and mission of Hivos. The purpose is to promote humanist values in the social, health, and cultural fields which is defined in terms of the ability for each individual to assess and decide independently and responsibly, the right to freedom, dignity and a passion to create a just and tolerant society.

Yayasan Humanis seeks qualified candidates for the position of:

Title :  Communication Strategy and Brand Communication Consultant

Duty Station : Jakarta, Indonesia (Hybrid)

Report to : Executive Director 

Duration : Two months between April to July 2022

1. BACKGROUND

Yayasan Humanis dan Inovasi Sosial/ Humanist and Social Innovation Foundation (hereinafter: Yayasan Hivos) is an Indonesian organization, born out of an active collaboration between Netherlands-based Hivos and several like-minded Indonesian academics and civil society leaders who subscribe to the values and mission of Hivos. The agenda for such collaboration was set in the context of Hivos’ desire to phase out its direct presence in Southeast Asia by promoting sincere decentralization and local ownership. As the name itself suggests, the purpose underpinning the establishment of the new entity is to promote humanistic values in the social, economic, health, and cultural fields which are defined in terms of the ability of each individual to assess and decide independently and responsibly, the right to freedom, dignity and a passion to create a just and tolerant society.

Yayasan Hivos was officially established in Indonesia in March 2021. The organization is currently in the phase of developing its overall strategy along with relevant guidelines and policies. In Southeast Asia, the organization has multiple programs and projects ongoing, inheriting all Hivos’ programs and projects in four countries: Indonesia, Timor Leste, the Philippines, and Myanmar.

Since it is a newly established organization, Yayasan Hivos has been building its communication strategy and brand guidelines. It consists of the organization’s visual identity, communication tools, and other communication foundations as an independent organization. Therefore, we are currently looking for a Communication Strategy and Brand Communication Specialist as a consultant (an individual or a team) to help us in developing the communication strategy and brand communication document.

2. OBJECTIVE

The Communication Strategy and Brand Communication Consultant will support Yayasan Hivos in developing communication and brand strategies for the organization. In the course of its work and new establishment, Yayasan Hivos needs to develop a document of communication strategy and brand guidelines for a 5-period period which is from 2022 to 2026. 

The Communication Strategy and Brand Communication Consultant will look at the whole communication dimension of the organization and then provide the communication framework to which all the programs adhere to the organization’s values, identity, thought leadership, standards, formats, and tools for internal and external profiling and positioning. The consultant will also analyze the communication aspects of the organization work in terms of lobbying, advocating, designing activities, and producing communication materials that are relevant to the projects.

The overall tasks of the Communication Strategy and Brand Communication Consultant are as follows:

- To gather and analyze basic information from the relevant internal teams at Yayasan Hivos and develop the outline of the communication strategy and brand guidelines

- To facilitate Yayasan Hivos internal teams for discussions and if needed workshops on the organization’s communication strategy and brand communication development

- To develop a document of communication and brand strategy and guidelines for a period of 2022 to 2026 

To support all aspects of the work, the Consultant should be abreast of developments in the region (new projects, programs, funds, newsworthy information about programs, partners, social and political developments, etc.

3. SCOPE OF WORK 

The scope of the Communication Strategy and Brand Communication Consultant’s task is to work together with the organization’s internal team to analyze the organization’s information. Subsequently, the Consultant will develop strategies in terms of communication and brand for the next five-year period.

4. DELIVERABLES 

The Communication Strategy and Brand Communication Consultant shall provide:

- Preparation and analysis of basic information from the relevant internal teams at Yayasan Hivos and an outline of the communication and brand strategy and guidelines 

- Facilitation of discussions and workshops for  Yayasan Hivos internal teams regarding the organization’s communication strategy and brand communication development

- A document of communication and brand strategy and guidelines for Yayasan Hivos for a period of 2022 to 2026 for Yayasan Hivos

The document of communication strategy includes the following chapters but is not limited to: 

a. Communications Strategy

- Analysis and ranking: Current situation; trends and developments; SWOT; key stakeholders

- Desired outcomes: Communication and Brand objectives; target audiences and expected results

- Strategy: Strategy choices; core messages; communication principles; requirements

- Action Plan: Activity plan for each target group; timeline; capacity plan, information dissemination; sustainability 

- Evaluation: what to evaluate, indicators, evaluators, when and where to evaluate

b. Communication activities and products for communication and visibility 

- Communication activities and products

- Communication tools: branding, visual identity tools, and logo usage for all outputs

- Evaluation: methods, indicators, and roles of each organization

c. Brand communication

- Creation, development, and evaluation of marketing and brand communication strategy

- Concept and budgeting plan for the campaign plan

- Activation or execution and safeguarding plan

- Guidance on communication materials, templates, and visual designs for brand strategy

- Evaluation of result and recommendation 

5. PERIOD OF WORK

The period of assignment shall be conducted within a timeframe of two months between April to July 2022.

6. QUALIFICATIONS

The Communication Consultant must comply with the following qualifications:

- Affinity for Yayasan Hivos’ vision and mission are driven by a strong motivation to contribute to real and lasting change. 

- Master’s degree or at least Bachelor's degree in Communication and Marketing, Advertising/Media or equivalent, excellent knowledge of corporate communication and branding, experience with communication strategy, branding, marketing, content management systems

- Knowledge of and experience in the field of international development cooperation and excellent skills in the development and implementation of communication strategies. 

- Know how to reach target groups through innovative and conventional media. 

- 5 years of working experience, in particular with communication strategy, marketing, communication, media, corporate, and campaigning

- Excellent writing and organizational skills.

- Strong communicator in both English and Bahasa.

7. HOW TO APPLY

Interested candidates should submit the following documents to hr@hsi.foundation no later than 15 April 2022 at 17:00 WIB with ‘Communication Strategy and Brand’ as the subject of the email:

- Expression of Interest. Please explain your interest, rate, and relevant qualifications

- CV. If any, please include the URL of samples of your works in developing communication strategy and brand guidelines document. Please do not attach the files, but only links to online folders.

Indonesian nationals only. Women, Transgender, LGBTQI+, and marginalized or minority groups are encouraged to apply. 

Only shortlisted candidates will be notified.

For more information about Yayasan Humanis dan Inovasi Sosial please visit https://hsi.foundation/