RE-POST : Request for Proposal (RFP) Development of videos for use in sanitation promotion activities

The Indonesia Urban Water Sanitation and Hygiene (IUWASH) project is a five-year program funded by the United States Agency for International Development (USAID). IUWASH works within the partnership framework of the United States of America and Indonesian government to improve the quality of environment through better access to safe water supply and sanitation.

In addition, IUWASH also supports the Indonesian government to achieve the Millennium Development Goals (MDGs) target for both services (drinking water and sanitation) particularly for the Low Income People (MBR) living in urban areas in Indonesia. IUWASH works with government, the private sector, NGOs, community groups and service providers to achieve the following principle results:

• 2,000,000 people in urban area have access to safe drinking water service
• 250,000 people in urban area have access to improved sanitation system

As concerns sanitation and to reach the above target, IUWASH is collaborating with communities in 54 cities/districts to accelerate access to improved sanitation facilities and services. For promoting investment by individual households in improved sanitation (such as latrines with septic tanks or connection of existing facilities to communal septic or sewerage systems), IUWASH is preparing a series of promotional, including three videos which are the subject of this SOW.

Importantly, and based on formative research conducted, such materials are expected to take advantage of what effectively motivates households to make such investments in improved sanitation. While improved health conditions are one motivating factor, research has revealed that several other factors are equally, if not more powerful, in motivating people to invest. Such motivations that resonate more strongly with people include:

·         Social status/pride:  people feel proud, perhaps more middle-class, to have a toilet/latrine, in general and in particular when they have guests.

• Practical benefits: This includes: avoiding waiting in line at a communal bathroom; avoiding embarrassment and discomfort of going to the bathroom outside (such as in rainy weather). In sum, a home toilet makes going to the bathroom much easier and more convenient.
• Sense of control: People like the idea that they can control when and where they go to the bathroom, as well as the bathroom’s cleanliness and smell.
• Emotional appeal: People want a toilet so their children have a better life. They also make a connection between having a toilet, their children getting sick less often, and missing less school.
• Concern with cleanliness and their neighborhood: People do want a clean community, meaning seeing less trash, feces, etc. People also talked a lot about good neighbors and people getting along in their community.

Request

IUWASH is now requesting bids for the development, pre-testing and final production of three short promotional videos on sanitation
For detail info, please see : http://iuwash.or.id/grants-procurement/procurement/rfp-no-req-jakarta-0228/ 
Thank you very much for your kind attention.


Sincerely yours,
Procurement_Jakarta@dai.com