TERMS OF REFERENCE
GRAPHIC DESIGNER (ON RETAINER)
BACKGROUND
Three
decades after ASEAN was established, ASEAN Leaders recognised that: there
remained inadequate shared prosperity, ASEAN awareness and contact among people
of ASEAN.
It
was of this concern that ASEAN Leaders established the ASEAN Foundation during
ASEAN’s 30th Anniversary Commemorative Summit in Kuala Lumpur Malaysia on 15
December 1997.
After
its establishment, the ASEAN Foundation has
been tasked to support ASEAN’s community building efforts by promoting greater
awareness of the ASEAN identity, human resource development, people-to-people
interaction, and close collaboration among the business sector, civil society,
academia and other stakeholders in ASEAN.
We
continue to complement ASEAN priorities. To date, we work to strengthen the
ASEAN Community.
We work in four thematic areas of education, arts and culture, media
development and community building. We provide support in the form of
scholarships, fellowships internships and exchanges. We organize meetings,
conferences, roundtables and workshops in support of the ASEAN Community.
JUSTIFICATION
In fulfilling its
mandate, in 2018 the ASEAN Foundation will continue its programmes in support
of the ASEAN community building efforts.
Under the thematic
area of Education, the ASEAN Foundation will continue to implement the ASEAN
Foundation Model ASEAN Meeting which will improve the youth skills in diplomacy
and negotiation. The ASEAN Foundation also would implement the Science and
Technology Fellowship Programme in partnership with USAID, and the Foundation
would continue its successful year partnership with the SAP to implement the
ASEAN Data Science Explorer (ADSE).
Under the thematic
area of Community Building, the ASEAN Foundation would continue to work with
Civil Society Organisations (CSOs) through the S Rajaratnam Endowment – ASEAN
Community Forum series with the support from the Temasek Foundation Connects.
Also, the Foundation would continue its partnership with EU and IFAD to support
the ASEAN Farmer Support Programme (AFOSP) which aims to improve the livelihood
and food security situation of smallholder farmers and rural producers in ASEAN
countries. The role of the ASEAN Foundation in AFOSP focuses on promoting
policy dialogues and interactions between farmers and rural organisations and
relevant ASEAN bodies.
Meanwhile, the Foundation
would continue its support to the Social Entrepreneurs (SE) and
Micro-Small-Medium-Enterprises (MSMEs) in ASEAN in partnership with the SAP..
As such, in order
to the support above initiatives, a well-designed communication and promotional
products are urgently needed. Visually-attractive publication incorporating
both functionality and aesthetic is essential to ensure high visibility of the
initiatives as well as to convey its success stories better to various
stakeholders and broader audience
GENERAL
OBJECTIVE
The main roles of
the graphic design consultant are to advise, suggest and implement design
concept that incorporates functionality and aesthetics. Under the supervision
of the Communications Manager and with guidance from the Executive Director,
the consultant will work with the relevant programme staff i.e Project Manager/Project
Officer to provide design service to develop communicative and engaging
publication and promotional materials needed for the ASEAN Foundation projects.
H/she should be able to present the design ideas in an attractive and
communicative visual arts.
TASK OF THE
CONSULTANT
·
To create and suggest design ideas based
on knowledge of layout principles and aesthetic design concepts
·
Follow ASEAN Foundation Communication
guidelines with regards to branding and identity standards.
·
Determine the size and arrangement of
illustrative material and copy, and select style and size of type
·
Implement the design concept
·
Review final layouts or templates and suggest
improvements as needed
·
Modify, revise and edits materials as
required, in consultation with supervisor and programme staff
EXPECTED
OUTPUTS / DELIVERABLES
The design
services needed for the initiatives will comprise in these following items:
1.
ASEAN-SAP Initiatives
1.1. ASEAN
Data Science Explorers (data analytic competition)
·
Revamping logo design
·
E-posters (including posters for call for application, winner
announcements, e-profile of selected teams, etc)
·
Collateral of the Training of Trainers, ADSE National Finals, and
ASEAN Face-Off (backdrop, banner, participants-pack, programme agenda,
certificate, photo booth properties, and merchandise)
·
A set of infographics for ADSE Fact Sheet and ADSE storyboards,
1.2. ASEAN
Social Entrepreneurship
·
E-posters (stories from SAP employees,
stories from the ASEAN SEs)
·
Infographic (facts about ASEAN Social
Entrepreneurship)
2.
ASEAN S&T Fellowship:
·
Logo design (digital and printed
materials)
·
A set of infographic
·
Event publication (backdrop, banner,
participants-pack, programme agenda, certificate, photo booth properties, and
merchandise)
·
E-posters (including posters for call for
application, fellow announcements, e-profile of selected fellows,stories from
the fellows, etc.)
·
Factsheet and brochure/flyer
·
Video bumper
·
Project report
3.
S. Rajaratnam Endowment-ASEAN Community Series
·
E-posters (highlighting the forum and
profiling the selected participants, etc)
·
Event publication (e-invitation, backdrop,
banner, participants-pack, programme agenda, certificate, photo booth
properties, and merchandise)
·
A set of infographic (facts about S.
Rajaratnam Endowment-ASEAN Community Series)
·
Project report (Book Report after the
forum)
·
Factsheet and brochure/flyer
·
Photo properties design
4.
ASEAN Farmers’ Organisations
Support Programme (AFOSP)
·
Booklet (highlighting success stories of
AFOSP)
·
Infographic
·
Event publication (e-invitation,
e-posters, backdrop, banner, participants-pack, programme booklet, certificate,
photo booth properties, and merchandise)
·
Learning material (booklet/brochures)
5.
ASEAN Foundation Model ASEAN Meeting (AFMAM)
·
Factsheet/brochure highlighting the
initiative
·
Infographic highlighting the impact of the
initiative (key success), steps to apply for AFMAM, tips to be a successful
student delegate, etc
·
Event publication (e-banner, backdrop,
certificate, roll up banner, participants-pack, programme agenda, photo booth
properties, e-posters)
·
E-posters to profile the selected team
·
Call for application (e-posters to
announce the application and the selected teams)
·
Redevelopment of AFMAM Guidebook and
booklet.
6.
ASEAN Foundation frequent publication:
·
Annual Report
·
Information factsheets
·
Booklet
DURATION
OF ASSIGNMENT
The time required
for the consultancy is estimated from 1 January 2018 to 31 December 2018. This
is home-based and on occasions, the consultant will be required to come in to
office to work on the designs and have discussions with the programme staff.. This
will be determined in consultation with the consultant’s supervisor..
SCOPE
OF PRICE PROPOSAL AND SCHEDULE OF PAYMENTS
Proposals must be expressed in a
monthly lump sum. This amount must be “all inclusive”. Payment will be effected
upon submission a Time Sheet by the consultant, duly approved by the
consultant’s supervisor, which shall serve as the basis for the payment of fees
as per the scheduled deliverables identified in the expected outputs for this
Assignment above.
QUALIFICATION
AND SKILLS
·
Good command of English
·
Ability to use various design software
particularly the Adobe Suite including InDesign, Photoshop and Illustrator and
CorelDraw.
·
Knowledge of and experience Macromedia
Dreamweaver QuarkXpress would be an added advantage
·
Of necessity are creativity, originality,
fluency of Ideas, information ordering and problem sensitivity
·
Must have an eye for details.
·
Demonstrable ability to work under a tight
schedule and deliver timely and quality materials
·
At least three years of experience in
design and layout work
·
Minimal educational requirement: specific
diplomas or technical studies in design and layout work
APPLICATION
PROCESS
All interested
applicants to send application, stating the position with the following
documents to
a) Letter of Interest
b) Curriculum vitae/Profiles and 3
references
c) Financial proposal specifying a monthly
lump sum amount
d) The samples of the design and
e) The proposed annual report FY 2017, you
may check our Annual Report 2016
DEADLINE FOR
PROPOSAL SUBMISSION:
14 January 2018
(extended)
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